Product Marketing Specialist

1 week ago

Denver, Colorado, United States Ibotta Full time
About the Role

We are seeking a highly skilled Product Marketing Specialist to join our innovative team at Ibotta. As a key member of our marketing team, you will play a critical role in driving the success of our product launches and marketing campaigns.

Key Responsibilities
  • Conduct market research to understand industry trends, competitive landscapes, and customer needs.
  • Develop in-depth knowledge of the market, customers, and buyers.
  • Assist in planning and executing product launches, including coordinating launch events, creating launch materials, and ensuring cross-functional collaboration.
  • Work closely with sales teams to create sales enablement materials, providing them with the necessary tools and resources to effectively communicate product value propositions.
  • Collaborate with cross-functional teams, including product management, sales, and marketing, to ensure alignment of messaging and strategies.
  • Act as a liaison between sales and marketing teams.
  • Create marketing collateral, whitepapers, sales materials, and presentations.
  • Work closely with design teams to produce visually appealing and effective marketing materials.
  • Ensure content aligns with overall brand and messaging strategies.
Requirements
  • 2+ years experience in B2B marketing, product marketing, or sales.
  • Bachelor's degree in marketing, business, or a related field.
  • Advanced Excel skills, Salesforce, Highspot, and Hubspot preferred.
  • Strong understanding of G-Suite (Google Docs, Slides, and Sheets).
  • Digitally savvy with the ability to pick up new tools quickly.
  • Focused and self-motivated attitude.
  • Extremely creative, organized, and detail-oriented.
  • Ability to work well under pressure and manage multiple tasks simultaneously.
  • Excellent written and verbal communication skills, with the ability to create compelling narratives and effectively present ideas.
About Ibotta

Ibotta is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN).

The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale.

American shoppers have earned over $1.8 billion through the IPN since 2012.

Ibotta is headquartered in Denver, Colorado, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.

What We Offer
  • Competitive pay, flexible time off, benefits package (including medical, dental, vision), Lifestyle Spending Account, Employee Stock Purchase Plan, and 401k match.
  • Denver office perks include paid parking, bagel Thursdays, snacks, and occasional meals.
Equal Opportunity Employer

Ibotta is an Equal Opportunity Employer. We make employment decisions without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.

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