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Product Marketing Strategist

2 months ago

Denver, Colorado, United States Actionstep Full time
Actionstep Product Marketing Specialist

Actionstep is seeking a skilled Product Marketing Specialist to join our market strategy team. As a key partner to our Product Marketing Manager, you will collaborate closely with our Marketing & Product Development teams to understand and effectively communicate the value and functionality of our products to customers.

Key Responsibilities:
  • Launch Planning: Develop and execute cross-functional launch plans for new products and features, ensuring seamless execution and stakeholder buy-in.
  • Launch Enablement: Educate and support sales, partner, and customer teams on product and feature functionality, using materials and briefing sessions to drive customer adoption and sales success.
  • Positioning & Value Propositions: Develop compelling product and feature positioning and messaging, leveraging market research and user insights to drive customer engagement and adoption.
  • Content Creation: Develop high-quality content and visual assets to support stakeholder buy-in, product adoption, and customer engagement, working closely with our Content Marketing and Demand Gen teams.
  • Product Adoption: Measure and analyze product adoption efforts, identifying areas for improvement and collaborating with the product team to optimize messaging and tactics.
  • Competitor and Buyer Research: Conduct competitor research, create and maintain competitor battlecards, and analyze market research to inform product development and marketing strategies.
Requirements:
  • 3+ years of experience in a hands-on SaaS B2B Product Marketing role.
  • Established track record of planning and executing successful product launches.
  • Excellent written and verbal communication skills.
  • Strong project management skills.
  • Motivated and resourceful self-starter with a focus on metrics and outcomes.
What We Offer:
  • A dynamic and inspirational working environment.
  • Flexible working arrangements.
  • A relaxed and friendly team.
  • Fantastic training and development opportunities.