Director of Product Marketing

1 week ago


Denver, Colorado, United States Klaviyo Inc. Full time

About the Role:

We're seeking a seasoned Director of Product Marketing to join our Platform PMM team at Klaviyo Inc. As a key member of our marketing organization, you'll be responsible for leading a small but mighty team responsible for the core positioning, messaging, and go-to-market of our Marketing solutions.

Your Mission:

You'll be tasked with establishing a strong point of view (POV) and voice that cuts through the noise in the marketing automation software landscape. With our well-established stronghold in the Shopify ecosystem and awareness as a leading email marketing solution, you and your team will be responsible for expanding into new markets and driving a stronger presence for our SMS and mobile messaging capabilities.

Key Responsibilities:

  • Lead a team of product marketers who are responsible for crafting differentiated, unified positioning & messaging for our Marketing solutions.
  • Partner with Product Managers as the voice of our customers, GTM teams, and the market to help shape our product roadmap.
  • Launch new, innovative features and products into market that cut through the noisy marketing automation landscape.
  • Establish Klaviyo as a thought leader in B2C marketing strategy and execution by developing and pushing a strong POV and voice in the market.
  • Build core sales and marketing assets such as pitch decks, one pagers, enablement trainings, and more.
  • Support our Sales teams in strategic deals that require product expertise and a strong understanding of customer needs and use cases.
  • Collaborate with our Segment PMM team to tailor messaging and create sales plays for our various target audience segments.

What We're Looking For:

  • 10+ years of experience in B2B SaaS product marketing roles, ideally with a stint marketing to Marketing buyers.
  • Experience directly managing and coaching individual contributors, building the next generation of great product marketers.
  • Knowledge of what great work looks like – bringing in frameworks and playbooks for our team, while knowing when to create our own playbook to move fast.
  • Examples of great positioning and messaging that cut through the noise and differentiated your product or service.
  • Comfortable rolling up your sleeves and diving into the work, be it creating messaging, pitch decks, or other assets.
  • Experience in e-commerce, digital marketing, or marketing automation software is a major plus.


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