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Marketing Director
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Student Marketing Director- Indiana Univ.
Location
Bloomington
Overview
Job Description
Position Overview
At Follett, we're committed to helping students succeed. As a Student Marketing Director, you'll play a key role in driving traffic and sales for our campus stores.
Responsibilities
In-Store Marketing:
• Develop and execute local marketing strategies to drive sales and increase foot traffic.
• Collaborate with the in-house creative team to design and produce marketing materials.
• Build relationships with school contacts to promote local initiatives and drive commissionable sales.
• Manage in-store events and marketing operations to increase foot traffic during non-event times.
• Support national marketing initiatives at the store level.
Social Marketing:
• Create engaging content for social media, including copy, video, live streams, and photography.
• Grow social media audiences through promotions, contests, and partnerships.
• Analyze performance metrics and trends to refine strategies for optimal outcomes.
• Respond to customer service inquiries on social media and through the website.
Requirements
• Associate's degree or equivalent.
• Creative thinker with a keen eye for engaging content.
• Ability to thrive in a fast-paced, dynamic environment.
• Up-to-date knowledge of social media trends and best practices.
• Self-starter who takes initiative.
• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Ability to manage and work within assigned local budget.
• Proficient in Microsoft Office Suite.
What We Offer
• Competitive salary and benefits package.
• Opportunities for career growth and development.
• Collaborative and dynamic work environment.
If you're a creative and motivated individual who is passionate about marketing and student engagement, we encourage you to apply for this exciting opportunity.
