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Social Media Marketing Specialist

2 months ago

Harrisburg, Pennsylvania, United States D and H Distributing Co Full time
About the Role

We are seeking a highly skilled and experienced Social Media Coordinator to join our dynamic in-house creative team at D and H Distributing Co. As a key member of our Marketing Department, you will be responsible for developing and implementing results-driven social media campaigns and plans that align with our company's objectives.

Key Responsibilities
  • Develop and manage social media campaigns and plans that drive engagement, growth, and brand awareness across various social media channels.
  • Create and curate engaging content with text, graphics, images, and video content for LinkedIn, X, Facebook, and Instagram.
  • Assist in creating and editing written, photo, and video content that aligns with our company's brand voice and messaging.
  • Attend events and produce live social media content that showcases our company's products and services.
  • Maintain a unified brand voice across different social media channels and ensure consistency in our messaging.
  • Design posts that sustain readers' curiosity and create buzz around new products and services.
  • Monitor and analyze social media KPIs to optimize performance and drive impactful campaigns, including web traffic and SEO.
  • Collaborate with cross-functional teams, including marketing, sales, and business units to ensure cohesive branding and messaging.
  • Stay current with the latest social media trends, technologies, audience preferences, and best practices.
  • Manage and develop ideas for social media campaigns to generate leads, drive engagement, create revenue opportunities, and increase brand awareness.
  • Interact with users and respond to comments, messages, inquiries, and reviews in a timely and professional manner.
  • Report on online reviews and feedback to ensure our company's reputation is maintained.
  • Develop and maintain a social media calendar and schedule that considers topics across the industry, news, and current events, as well as web traffic and customer engagement metrics.
Requirements
  • Bachelor's degree in marketing, communications, or a related field, or 3 years of experience.
  • Proven work experience as a Social Media Coordinator or a similar role.
  • Strong understanding of social media platforms and their respective audiences.
  • Excellent verbal and written communication, and copywriting and editing skills.
  • Proficiency in operating within a social media management platform and analytics tools (e.g., Hootsuite, Oktopost, Google Analytics, Adobe Analytics).
  • Experience with Adobe Creative Suite and the ability to deliver creative content through text, images, graphics, and videos.
  • Experience setting up and managing paid advertising campaigns, including developing a target audience that aligns with the campaign's objectives.
  • Excellent social listening skills.
  • Creative thinking and problem-solving abilities.
  • The ability to digest and comprehend information in articles, blogs, interviews, and podcasts, and create a compelling preview to drive traffic to them.
  • The ability to understand historical, current, and future trends across digital content and social media.
  • Impeccable time management skills with the ability to multitask and meet deadlines in a fast-paced environment.
Why You'll Thrive Here
  • Opportunities for growth and development.
  • Great benefits.
  • Competitive industry pay.
  • Excellent Work/Life Balance.