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Marketing Strategy Director

2 months ago

Lexington, Kentucky, United States VirtualVocations Full time

Marketing Strategy Director

At VirtualVocations, we're seeking a seasoned Marketing Strategy Director to spearhead our CRM and lifecycle marketing efforts. As a key member of our team, you'll be responsible for developing and executing a comprehensive marketing strategy that drives customer engagement and retention.

Key Responsibilities

• Develop and implement a data-driven CRM and lifecycle marketing strategy across various channels
• Manage campaigns throughout the customer lifecycle, focusing on key metrics such as conversion and retention
• Collaborate with cross-functional teams to leverage data for performance measurement and reporting

Required Qualifications

• 5+ years of experience in email/CRM/retention/lifecycle marketing within the consumer category
• Proven expertise with modern ESPs, particularly Klaviyo, and Google Analytics
• Familiarity with HTML and CSS; knowledge of Tableau and SQL is a plus
• Experience in content personalization and managing the customer lifecycle
• Ability to work independently and collaboratively in a fast-paced startup environment

If you're a strategic thinker with a passion for customer engagement, we encourage you to apply for this exciting opportunity.