Associate Director, Market Research and Competitive Intelligence

4 weeks ago

Lexington, Kentucky, United States Takeda Pharmaceutical Company Ltd Full time

About the Role:

Takeda is seeking an Associate Director, Market Research and Competitive Intelligence to provide in-depth understanding of brands/therapeutic areas through market research and identify opportunities and insights to drive decision-making.

The successful candidate will create cross-source insights, recommendations, and alignment for action by leveraging technical expertise in market research study design and execution.

As part of the Business Insights & Analytics team, the Associate Director will report to the VP, Business Insights & Analytics, and communicate integrated insights to relevant stakeholders across the organization.

Key Responsibilities:

  • Proactively identifies strategic and tactical needs of BU, establishing both long-range and short-term business impact.
  • Collaboratively prioritizes and builds a market research plan integrated with Analytics and cross-functional teams.
  • Applies and executes high-quality analysis and recommendations to therapeutic area and brand processes, including commercial planning, forecasting, pre-launch, and launch planning processes.
  • Proactively drives analysis and ensures early awareness of key market opportunities and risks through analysis of primary and secondary information.
  • Sets and provides clear direction in research design with external partners and secures stakeholder buy-in.
  • Delivers guidance, recommendations, and market intelligence insights to commercial brand, medical, forecasting, and executive teams to inform decision-making.
  • Owns and executes CI workshops to develop insights into competitor strategy and tactics for commercial decision-making.
  • Leads in collecting CI at scientific congresses; participates in cross-organization teams and implements conference planning processes to define Takeda's business and clinical interests to develop at the congress.
  • Builds internal stakeholder relationships and partners with Forecasting, Market Access, and Medical Affairs to increasingly drive insights and commercial strategy and decision-making.
  • Provides oversight and accountability on all processes related to procurement, vendors, compliance, pharmacovigilance, and budget management activities in execution of each CI and market research activity.

Requirements:

  • Bachelor's degree in business, marketing, or scientific field.
  • 6 years of progressively responsible competitive intelligence, market research, or related experience; or an advanced degree in a scientific, analytical, or business field and 4 years of progressively responsible competitive intelligence, market research, or related experience.
  • 3+ years of experience in the pharmaceutical industry preferred.
  • Demonstrated market research experience, particularly in pharmaceuticals, across quantitative and qualitative research methodologies.
  • Demonstrated leadership skills managing matrix teams, influencing outcomes in strategic and tactical decisions, specific to marketing in pharmaceuticals.
  • Proven ability to communicate, strategize, and collaborate effectively with senior management.
  • Thorough knowledge of drug commercialization.
  • Thorough knowledge and passion for excellence in the commercial side of managing pharmacovigilance processes.

About Takeda:

Takeda is a patient-focused company that inspires and empowers employees to grow through life-changing work. We are certified as a Global Top Employer and offer stimulating careers, encourage innovation, and strive for excellence in everything we do.

We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

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