Marketing Lead

7 days ago


Edwardsville, Illinois, United States La Cross Dental Full time
Marketing Lead Job Description

La Cross Dental, a growing dental practice administration and laboratory with multiple locations across the St. Louis area, is seeking a Marketing Lead to join our team in Edwardsville, IL. As a Marketing Lead, you will be responsible for developing and executing comprehensive marketing strategies for our businesses, managing and growing our social media presence, creating engaging content, and monitoring and analyzing social media metrics to optimize campaigns.

Key Responsibilities:
  • Develop and execute comprehensive marketing strategies for multiple businesses.
  • Manage and grow social media presence across various platforms.
  • Create engaging content, including graphics, videos, and written posts.
  • Edit and produce high-quality video content for social media, websites, and other digital platforms.
  • Monitor and analyze social media metrics to optimize campaigns.
  • Collaborate with other team members to ensure consistent branding and messaging.
  • Stay up to date with industry trends and emerging social media platforms.
  • Assist in planning and executing marketing campaigns, both online and offline.
  • Plan, coordinate, and execute events to promote brand awareness and engagement.
Qualifications:
  • Proven experience in marketing, social media management, video editing, and event planning.
  • Strong understanding of various social media platforms and their algorithms.
  • Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or similar).
  • Excellent written and verbal communication skills.
  • Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
  • Ability to work independently and manage multiple projects simultaneously.
  • Creative thinking and problem-solving skills.
  • Strong attention to detail and organizational skills.
  • Experience in SEO, email marketing, digital advertising, and event planning is a plus.
Benefits:
  • Competitive salary based on experience.
  • Opportunity to work with diverse businesses and gain broad industry experience.
  • Professional growth and development opportunities.
  • Hands-on experience in event planning and execution.

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