Vice President of Marketing

9 hours ago

Lincolnwood, Illinois, United States Jobot Full time
Job Title: Vice President of Marketing, Lead Generation

This is a senior-level marketing leadership role that requires a proven track record of driving growth and market leadership through strategic planning, brand marketing, digital marketing, and traditional marketing.

Key Responsibilities:
  • Develop and execute comprehensive marketing strategies to sustain market leadership and drive growth in dynamic business environments.
  • Lead a diverse team in planning, developing, and implementing corporate marketing strategies.
  • Generate qualified leads through various tactics such as strategic planning, advertising, corporate communications, public relations, market research, direct marketing, and other traditional media channels.
  • Oversee the marketing staff, manage relationships with external vendors and third parties involved in the marketing mix, and compile comprehensive performance reports that track against the marketing plan and budget.
  • Manage and contribute to the launch of weekly campaigns across online, digital, and print media, TV, radio, outdoor, direct mail, email campaigns, and marketing automation.
Requirements:
  • Bachelor's degree in business, marketing, or technology required; MBA or advanced degree preferred.
  • 20+ years of experience in a senior marketing leadership role in a corporate environment.
  • Excellent communication skills and the ability to work cross-functionally with all departments and staff.
  • Significant experience with lead generation and direct response advertising.
  • Strong background in all aspects of marketing.
  • Excellent skills with Excel and spreadsheet creation for data analysis.
  • Strong CRM experience, preferably with Microsoft Dynamics or equivalent.
  • Experience on the client side in a similar role is a plus.
  • Proficiency with WordPress, website development, and maintenance.
  • Comprehensive understanding of SEM, SEO, paid social media, and high proficiency in Google Analytics and other analytical tools.

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