Lead Brand Copywriter

2 weeks ago


Portland, Oregon, United States Columbia Sportswear Company Full time

POSITION OVERVIEW

As an integral part of the Columbia Sportswear marketing division, the Senior Copywriter will craft and refine copy for diverse projects, including web content, email campaigns, seasonal brand initiatives, product descriptions, and social media content. Collaborating closely with the Global Creative Director, Senior Designers, and other marketing stakeholders, you will engage in brainstorming sessions, conceptualize ideas, and develop cohesive messaging that aligns with our brand identity. Your role will be pivotal in maintaining and enhancing the brand's voice and tone across all platforms, ensuring clarity and engagement in all communications. The ideal candidate is a dynamic individual who is both strategic and creative, thriving in a collaborative environment. This position reports directly to the Global Creative Director.

KEY RESPONSIBILITIES

Uphold and enhance the highest editorial standards for all written content, ensuring alignment with the evolving brand voice. Collaborate with the Creative Director to consistently convey Columbia's brand voice across various consumer-facing channels, in line with brand strategy. Spearhead the creation of copy for emails, websites, and product descriptions while developing overarching narratives and themes for campaigns. Transform strategic marketing initiatives into engaging and informative copy solutions. Partner with graphic and digital designers to craft compelling headlines and taglines for marketing communications.

QUALIFICATIONS

Minimum of 5 years of experience in agency or in-house content creation roles, ideally within the design or lifestyle sectors under a global brand. Strong understanding of digital platforms and the nuances of writing for each channel (e.g., email, social media, paid media, website). Proven ability to manage time effectively and prioritize tasks while remaining adaptable to changing demands. Exceptional attention to detail with a preference for a concise writing style. Advanced skills in content strategy, with the ability to use language to achieve business objectives and motivate user action. Proficiency in Word, PowerPoint, Excel, and Adobe Creative Suite. A PORTFOLIO LINK IS REQUIRED IN YOUR APPLICATION

Columbia Sportswear Company is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. This job description serves as a general overview of the position's scope and responsibilities within the company.


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