Market Research Data Analyst

3 days ago


Philadelphia, Pennsylvania, United States Promo Builder Full time

We are seeking a skilled Market Research Data Analyst to join our team at Promo Builder. As a key member of our market research team, you will be responsible for analyzing customer preferences and statistical data to support our customers in their decision-making process.

The successful candidate will be able to analyze qualitative data, trends, strategies, and competition to increase our competitiveness. Key responsibilities include collecting data on consumers, competitors, and the marketplace, and consolidating information into actionable items, reports, and presentations.

Key Responsibilities:

  • Understand business objectives and design surveys to discover prospective customers' preferences
  • Compile and analyze statistical data using modern and traditional methods
  • Analyze prices, methods of marketing, and distribution
  • Perform valid and reliable market research SWOT analysis
  • Interpret data, formulate reports, and make recommendations
  • Use online market research and catalogue findings to databases
  • Provide competitive analysis on various companies' market offerings, identify market trends, pricing/business models, sales, and methods of operation
  • Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
  • Remain fully informed on market trends, other parties research and implement best practices

Requirements:

  • Proven Market Research Analysis experience
  • Ability to interpret large amounts of data and to multi-task
  • Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
  • Search engines, web analytics and business research tools acumen
  • Familiarity with CRM programs
  • Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
  • Working knowledge of data warehousing, modelling and mining
  • BS degree in Statistics, Marketing or related field


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