Email Marketing Specialist

14 hours ago


Thousand Oaks, California, United States Ad Leverage Full time
Job Description

We are seeking a highly skilled Email Marketing Specialist to join our team at Ad Leverage. The ideal candidate will have a deep understanding of email marketing best practices and be able to execute complex email campaigns in support of company and business unit objectives.

Responsibilities:

  • Build, test, and deploy email campaigns, including drafting, designing, and editing copy, layout, links, and dynamic content.
  • Conduct A/B testing for email campaigns and analyze campaign performance metrics.
  • Manage database selection, HTML presentation, and quality assurance for both desktop and mobile device orientations.
  • Coordinate and manage client email campaign calendars with the agency's content marketing team and contributors.
  • Perform day-to-day email marketing activities, including email campaign setup, scheduling, testing, tagging, and deployment.

Requirements:

  • Experience with CRMs like Salesforce, Infusionsoft, Hubspot, Pardot, and Marketo.
  • Experience with tools such as Unbounce, Mailchimp, Zapier, and similar.
  • Experience with Photoshop and HTML.
  • 3-5 years of experience in a digital agency.
  • Demonstrated experience in managing large and complex segments and sequences.
  • Deep understanding of how email interacts with CRMs, organic and paid efforts, via analytics and attribution.

What We Offer:

  • Competitive pay and benefits package.
  • Opportunity to work with a dynamic and innovative team.
  • Professional development and growth opportunities.


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