Email Marketing Specialist
14 hours ago
We are seeking a highly skilled Email Marketing Specialist to join our team at Ad Leverage. The ideal candidate will have a deep understanding of email marketing best practices and be able to execute complex email campaigns in support of company and business unit objectives.
Responsibilities:
- Build, test, and deploy email campaigns, including drafting, designing, and editing copy, layout, links, and dynamic content.
- Conduct A/B testing for email campaigns and analyze campaign performance metrics.
- Manage database selection, HTML presentation, and quality assurance for both desktop and mobile device orientations.
- Coordinate and manage client email campaign calendars with the agency's content marketing team and contributors.
- Perform day-to-day email marketing activities, including email campaign setup, scheduling, testing, tagging, and deployment.
Requirements:
- Experience with CRMs like Salesforce, Infusionsoft, Hubspot, Pardot, and Marketo.
- Experience with tools such as Unbounce, Mailchimp, Zapier, and similar.
- Experience with Photoshop and HTML.
- 3-5 years of experience in a digital agency.
- Demonstrated experience in managing large and complex segments and sequences.
- Deep understanding of how email interacts with CRMs, organic and paid efforts, via analytics and attribution.
What We Offer:
- Competitive pay and benefits package.
- Opportunity to work with a dynamic and innovative team.
- Professional development and growth opportunities.
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