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Vice President of Marketing

2 months ago

Brooklyn, New York, United States Soko Glam Full time
Job Title: Vice President of Marketing

At Soko Glam, we are seeking a highly experienced and strategic Vice President of Marketing to lead our dynamic marketing and merchandising teams. As a key member of our leadership team, you will be responsible for driving our brand forward through innovative marketing initiatives and campaigns.

Key Responsibilities:
  • Develop and implement comprehensive marketing strategies to boost revenue, customer acquisition, and brand awareness.
  • Manage the full P&L for marketing categories, overseeing budgets, forecasts, and pricing strategies to meet financial targets and enhance profitability.
  • Lead the rolling brand and product launch calendar, collaborating closely with Product Development and other departments to ensure seamless and effective market introductions.
  • Drive continuous analysis and optimization of category performance and SKU productivity, making strategic decisions on product support or discontinuation.
  • Utilize advanced analytics to identify growth opportunities in fast-moving categories, deploying targeted strategies to expand market share.
  • Foster a high-performance culture within the marketing and merchandising teams, promoting continuous improvement and professional development.
  • Engage in cross-functional collaboration with internal stakeholders to align marketing efforts with broader organizational goals.
  • Champion the brand's digital marketing strategies, utilizing cutting-edge techniques and channels to connect with customers and enhance the consumer experience.
Qualifications:
  • Minimum of 18 years of marketing experience, including significant leadership roles that encompass both strategic planning and hands-on execution.
  • Profound knowledge across all marketing domains, especially in digital marketing and data-driven decision-making.
  • Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
  • Exceptional analytical capabilities, with a talent for translating intricate data into strategic actions.
  • Stellar communication skills, adept at engaging with various audiences, from team members to executive stakeholders.
  • Demonstrated success in developing and executing marketing strategies that have significantly increased revenue and brand presence.
  • Must have a deep understanding of the beauty industry, consumer trends, and market dynamics.
  • Prior experience in scaling a brand is highly advantageous.

Compensation for this role will be determined based on permissible, non-discriminatory factors such as a candidate's qualifications, skills, and experience. Soko Glam is an Equal Employment Opportunity Employer and is committed to diversity and inclusion in the workplace.