Strategic Communications Specialist

2 weeks ago

Sonoma, California, United States DLR Group Full time

About DLR Group

DLR Group is an integrated design firm delivering architecture, engineering, interiors, planning, and building optimization for new builds, renovations, and adaptive reuse projects. We are 100% employee-owned: every employee is literally invested in our clients' success.

We champion true collaboration, open information sharing, shared risk and reward, value-based decision making, and proficient use of technology to deliver exceptional design. Our teams pursue the goals of the 2030 Challenge, ME2040, and SE2050, and we are an initial signatory of the China Accord and the AIA 2030 Commitment.

Job Summary

The Media Manager develops and implements strategic public relations plans to raise awareness of DLR Group design expertise with Justice + Civic audiences in support of sector strategies and growth goals. This role collaborates with sector marketing leaders, sector design teams, and subject matter experts to raise awareness of DLR Group design within client vertical trade media, and with key trade groups and sector influencers.

This position plays a crucial role in fostering relationships and navigating cross-functionally across different firm teams and with outside partners to drive business growth and enhance the company's reputation.

Responsibilities
  • Develop and Execute PR Calendar and Activities: Support designated sector marketing plans by developing and executing a PR calendar and activity that aligns with the company's goals and objectives.
  • Forge Relationships with Trade Media Contacts: Bring a keen understanding of the current media landscape and how to forge relationships with trade, consumer, news, and digital media contacts to raise awareness of DLR Group design expertise.
  • Drive Integrated Marketing Campaigns: Establish a high bar for sharp ideas, flawless execution, and measurable results from integrated marketing campaigns that connect with identified target audiences.
  • Research, Write, and Edit Content: Research, write, proofread, and edit media and communications content that showcases DLR Group's expertise and resonates with prospective clients.
  • Establish KPIs for Media Activities: Establish Key Performance Indicators (KPIs) for media activities and measures of success for media outreach and marketing campaigns.
  • Leverage Deep Understanding of Client Needs: Leverage deep understanding of sector(s) client universe needs to proactively identify evolving issues and drive compelling pitches that connect with identified target audiences.
  • Champion Brand Standards: Champion brand standards, voice, and style into all marketing content to maintain consistency and integrity.
Qualifications
  • Bachelor's Degree in Integrated Marketing Communications or Related Field: A Bachelor's degree in integrated marketing communications, public relations, journalism, or a related field.
  • 7+ Years of Marketing Communications Experience: 7+ years of marketing communications experience in a professional services environment, preferably the AEC industry, with progressive responsibilities.
  • Demonstrated Track Record of Measurably High-Impact Media Placements: A demonstrated track record of measurably high-impact media placements that drive business growth and enhance the company's reputation.
  • Excellent Time-Management Skills: Excellent time-management skills and a sense of urgency to manage and prioritize multiple concurrent deadlines.
  • Strategic Thinker with Exceptional Communication Skills: A strategic thinker with exceptional communication, writing, and editing skills, with the ability to articulate a point of view on complex issues in clear, concise communications.
Benefits

Our comprehensive benefits package includes medical, dental, vision, disability, wellness programs, flex spending, paid holidays, and paid time off. We also offer a 401(k) plan, employee stock ownership, and bonus opportunities.

The suggested pay range for this position is $60,000-$85,000 USD, based on location, experience, and skills.

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