VCE Marketing and Communications Specialist

2 months ago


Little Rock, Arkansas, United States Commonwealth of Virginia Full time

Job Summary

The VCE Field Marketing and Communications Coordinator position is a key role within the Commonwealth of Virginia, responsible for developing and implementing marketing strategies to promote the work of Virginia Cooperative Extension (VCE) across various audiences. This position will work closely with the CALS Communications and Marketing team to create engaging content, including articles, social media posts, and website updates, to showcase the impact of VCE programs and events.

Key Responsibilities

  • Develop and execute marketing plans to promote VCE programs and events to local, state, national, and international audiences.
  • Collaborate with the CALS Communications and Marketing team to create and distribute content across various channels, including social media, websites, and publications.
  • Assist in collecting and curating social media content for VCE channels, as well as gathering engaging imagery and video content to support marketing efforts.
  • Represent the VCE brand across various channels and materials, ensuring consistency and accuracy in messaging.
  • Coordinate with Virginia Tech's marketing specialists to ensure best practices and alignment with university branding.
  • Identify and report on stories that demonstrate the breadth and impact of VCE programs and events, highlighting their value to stakeholders.
  • Collaborate with state-wide partners and project sponsors to support outreach and dissemination of project deliverables and outputs.

Requirements

  • Experience working in communications, public relations, journalism, or a related field.
  • Bachelor's degree, or equivalent relevant experience, in communications, public relations, and/or journalism.
  • Experience marketing programs and events to a diverse audience.
  • Experience writing and producing public-facing content.
  • Basic photo and video editing experience.
  • Experience producing and editing digital content, including engaging photos and videos.
  • Experience leading training sessions on a variety of topics.

Preferred Qualifications

  • Experience working with the media to get stories before a wider audience.
  • Experience collaborating with a larger communications team to ensure messages are reiterated, carried across various channels, and uniform across a large landscape.
  • Working knowledge of Virginia Cooperative Extension.

Additional Information

The successful candidate must have a driver's license check with an acceptable and safe driving record.

The successful candidate will be required to have a criminal conviction check.



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