Communications and Marketing Professional for VCE

2 months ago


Little Rock, Arkansas, United States Commonwealth of Virginia Full time

About the Role

The Commonwealth of Virginia is seeking a highly skilled Communications and Marketing Professional to join our team as a VCE Field Marketing and Communications Coordinator. This role will be responsible for marketing and telling the impactful story of Virginia Cooperative Extension (VCE) to local, state, national, and international audiences.

Key Responsibilities

  • Develop and implement marketing strategies to promote VCE programs and services
  • Write and produce public-facing content, including articles, social media posts, and website content
  • Collaborate with the CALS Communications and Marketing team to ensure a steady stream of content is being provided for web and social media updates
  • Assist with collecting social media content for the relevant VCE channels and gather engaging imagery and video content
  • Coordinate with Virginia Tech's marketing specialists for best practices
  • Find and report on stories that show the breadth and impact of programs and events created by Virginia Cooperative Extension
  • Collaborate with state-wide partners and project sponsors to support outreach and dissemination of project deliverables and outputs

Requirements

  • Experience working in communications, public relations, journalism or related field
  • Bachelor's degree, or equivalent relevant experience, in communications, public relations, and/or journalism
  • Experience marketing programs and events to a diverse audience
  • Experience writing and producing public-facing content
  • Basic photo and video editing experience
  • Experience producing and editing digital content including engaging photos and videos
  • Experience leading training sessions on a variety of topics

Preferred Qualifications

  • Experience working with the media to get stories before a wider audience
  • Experience collaborating with a larger communications team to ensure messages are reiterated, carried across various channels, and uniform across a large landscape
  • Working knowledge of Virginia Cooperative Extension

About Virginia Tech

Virginia Tech is a comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students. Virginia Tech conducts more than $500 million in research annually.

The university is committed to diversity, equity, and inclusion, and is an equal opportunity employer.



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