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Local Media Activation Manager

2 months ago

Monroe, United States Mediassociates Full time
Job Overview

Position: Local Media Activation Manager

Company: Mediassociates


Company Overview: Mediassociates stands as a premier independent agency specializing in media strategy, procurement, and analytics within the NY Tri-State Area. Our unique approach, termed Precision Branding, empowers brands to craft communication strategies that prioritize forecasting, evaluation, and enhancement of business results. In a rapidly evolving advertising environment, we guide our clients through the continuous transformation in media and technology. Recognized as an Adweek Fastest Growing Agency and an AdAge Best Place to Work, we are currently in search of a Media Buying Manager to join our Local Activation Team, contributing significantly to a pivotal account in the Connecticut region.

Key Responsibilities:

  • Possess a comprehensive understanding of the television and radio landscape within Connecticut and its neighboring areas.
  • Establish and nurture relationships with key media vendors, leveraging existing connections within the Connecticut market.
  • Foster robust client relationships by demonstrating a genuine interest in their business, providing informed insights on optimizing their media investment portfolio.
  • Exhibit proficiency in client presentations, effectively communicating the details and rationale behind media purchases.
  • Mentor junior staff and collaborate with colleagues across various departments to ensure consistent media expertise throughout the agency.
  • Identify and develop business opportunities within existing client accounts as appropriate.
  • Maintain a thorough understanding of the brand's elements, particularly its strategic target audience and prime prospects.
  • Engage deeply with the market and client sectors to enhance knowledge and insights.
  • Collaborate with planning teams to strategize campaigns, evaluate performance, extract insights, and achieve objectives.
  • Participate in new business initiatives and presentations as necessary.
  • Build strong internal relationships with other agency departments, including but not limited to ad operations, finance, and analytics.
  • Oversee vendor billing processes, including insertion orders, monthly billing reports, and resolution of discrepancies.
  • Ensure that critical information regarding client matters, internal agency issues, and account status changes is communicated effectively to the team.
  • Delegate tasks appropriately to optimize resource utilization.
  • Engage in client meetings and be available for local travel.

Qualifications for a Successful Local Media Activation Manager:

  • 5-10 years of experience in media buying, with a minimum of 2 years in a managerial role.
  • Established relationships with television and radio networks in the Connecticut market and surrounding areas.
  • Strong negotiation skills with media vendors.
  • Familiarity with Mediaocean platforms (primarily SpectraOX), Nielsen, and Mediacost (SQAD, Netcost).
  • Basic understanding of adjacent channels, including online video, audio, and out-of-home activation.
  • Knowledge of media research terminology.
  • Advanced proficiency in computer applications (MS Word, Excel, PowerPoint).
  • Demonstrated leadership abilities and management experience.

Mediassociates is committed to fostering a diverse and inclusive workplace. We welcome applications from all qualified individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status, or any other characteristic protected by applicable law.