Public Sector Marketing and Demand Generation Manager

3 hours ago


Reston, Virginia, United States US Tech Solutions Full time

Duration: 8 Months Contract

Job Description:

  • Develop and maintain a content strategy to ensure leads are followed up with and the latest assets are developed or adapted.

Responsibilities:

  • Content Development: Create marketing content to align the portfolio with the public sector GTM strategy, collaborate with cross-functional teams to iterate content and design, and work with the production team to publish final marketing content.
  • Work to capture custom stories focused on security.
  • Develop and execute demand generation campaigns, including owned and paid media.
  • Develop strategies for marketing content across public sector channels.
  • Develop and manage medium to large-scale campaigns, assets, communications, and programs to address user needs and team objectives and key results (OKRs).
  • Campaign Operations: Evaluate and analyze campaign performance for optimization, define channels for reaching and engaging users, and contribute to integrated channels to meet targets.
  • Define, identify, collect, and track appropriate product or business metrics to support quarterly business and marketing reviews.

Experience:

  • 7-10 years of experience in the industry, discipline, or responsibility.
  • Highly skilled in campaign and project management, using marketing systems like CMS, (Marketo, Salesforce), communications, writing a marketing brief (both create and media), executing virtual and in-person events, data analysis from campaigns and synthesis.
  • Proficient in Campaign Management, Government agency buyer behavior, public sector industry knowledge (state and local/Federal/Defense).

Skills:

  • Public Sector
  • Demand Generation
  • Marketing
  • Campaign
  • Marketing Automation

Education:

  • Degree and field (marketing and/or communications).

About US Tech Solutions:

US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com.

US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Recruiter Details:

Name: Ashik

Email: ashik.a@ustechsolutionsinc.com

Internal Id: 24-23292



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