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Social Media Marketing Coordinator
2 months ago
We are a leading specialty grocery retailer dedicated to providing our guests with an exceptional shopping experience. Our mission is to make everyday eating extraordinary by creating a warm and welcoming atmosphere that showcases the best of fresh, high-quality products.
Job SummaryWe are seeking a highly skilled Social Media Marketing Coordinator to join our team at The Fresh Market Inc. As a key member of our marketing department, you will be responsible for maintaining our online presence across various social media platforms, creating engaging content, and analyzing performance to drive sales and brand awareness.
Key Responsibilities- Partner with the Social Media Director and Social Media Manager to develop and implement a monthly social media plan, including content creation, scheduling, and optimization.
- Produce high-quality video content for social media platforms, including ideation, filming, editing, and post-production.
- Identify trends and insights that drive engagement and highlight relevant trends and platform updates in weekly reports.
- Develop and execute social media content strategies and goals by channel, including tagging and tracking content for analysis.
- Track and analyze performance of all social content, providing weekly and monthly reports on key performance indicators (KPIs) across each channel and for priority campaigns.
- Support the Social Media Manager and Community Specialist in social community management, responding to guest comments, messages, and reviews.
- Collaborate with other departments to review social media posts, manage internal approval processes, customer inquiries, and feedback.
- Ensure all planned content is delivered and posted according to the monthly calendar, maintaining consistency between social media and cross-functional marketing calendars.
- Bachelor's degree in Marketing, Communications, or a related field.
- At least 2 years of experience in digital marketing and social media coordination.
- Exceptional communication, social media copywriting, and editing skills, with the ability to create content and copy aligned with brand personality and standards.
- Ability to tag, track, and analyze social media performance data to identify trends and derive insights on top-performing content.
- Skills and experience in filming and editing videos for social media using native apps and CapCut.
- Deep understanding of all social media platforms and management tools, with the ability to optimize content accordingly.
- Positive and solution-driven attitude, with the ability to multitask and organize in a high-paced work environment.
The Fresh Market Inc is an equal opportunity employer, committed to diversity and inclusion in the workplace. We welcome applications from qualified candidates who share our values and are passionate about delivering exceptional customer experiences.