Social Media Coordinator

2 days ago

Greensboro, North Carolina, United States The Fresh Market Full time
About The Fresh Market

We're a leading specialty food retailer dedicated to making everyday eating extraordinary for our guests. Our mission is to create a warm, welcoming, and memorable experience with exceptional, personal service.

Job Summary

We're seeking a highly skilled Social Media Coordinator to maintain our presence across various social media platforms and report on content performance to drive sales, awareness, engagement, and overall expansion of our digital presence.

Key Responsibilities
  • Partner with the Social Media Director and Social Media Manager to develop a monthly social media plan/calendar to promote seasonal and holiday offerings, high-priority initiatives, and the monthly magazine.
  • Produce high-quality video content (ideation, filming, editing, post-writing) and upload it across platforms.
  • Identify trends that drive engagement and highlight relevant trends and platform updates in weekly reports.
  • Develop social media content strategies and goals by channel.
  • Tag all social media content in Sprout Social for analysis by channel, content topic, seasonality, and type of video.
  • Track and analyze performance of all social content and provide weekly and monthly reports on KPIs across each channel and for priority campaigns.
  • Create a monthly Social Performance Plan supporting the Marketing Calendar, defining what we're measuring, testing, and learning on social channels each month.
  • Track social media trends to identify test and learn opportunities and include them in weekly performance reports.
  • Support the Social Media Manager and Community Specialist in social community management, responding to guest comments, messages, and reviews.
  • Track commonly asked questions and answers for direct conversations with guests and escalate conversations to Guest Care or PR/HR as needed.
  • Maintain consistency between the social media calendar and cross-functional marketing calendar, reviewed and distributed weekly.
  • Represent The Fresh Market brand in social media content.
  • Collaborate with other departments to review social media posts, manage internal approval processes, customer inquiries, and feedback.
  • Ensure deadlines are adhered to internally and externally.
Requirements
  • Bachelor's degree in marketing, communications, or a related field.
  • 2+ years of digital marketing and social media coordination experience.
  • Astute on industry best practices with the ability to adjust to the ever-changing digital and social media environment, brand evolution, and the company's strategic initiatives.
  • Exceptional communication, social media copywriting, and editing skills, with the ability to create content and copy aligned with brand personality and standards.
  • Ability to tag, track, and analyze social media performance data to identify trends and derive insights on top-performing content each week.
  • Skills and experience in filming and editing videos for social media using native apps and CapCut.
  • Possess a deep understanding of all social media platforms and management tools, optimizing content accordingly.
  • Positive and solution-driven attitude, detail-oriented, and customer-focused, with the ability to multitask and organize in a high-paced work environment.

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