Product Marketing Manager

3 days ago


Dallas, Texas, United States American Heart Association Full time
About the Role

We are seeking a highly motivated and experienced Product Marketing Manager to join our Emergency Cardiovascular Care (ECC) department at the American Heart Association. As a key member of our team, you will be responsible for developing and executing marketing plans to promote CPR training and products, with a focus on the Community Products Portfolio.

Key Responsibilities
  • Develop and implement marketing plans to advance market objectives, impact goals, and revenue.
  • Lead plan implementation and ongoing reporting metrics, analysis/evaluation, and continual optimization of marketing activities.
  • Collaborate with cross-functional teams to engage B2B and B2C customers in paid, owned, and earned go-to-market activities.
  • Manage external alliances and applicable vendor relationships.
Requirements
  • Bachelor's degree or equivalent work experience in marketing, digital marketing, communications, advertising, or product management.
  • At least five (5) years of experience managing marketing programs involving integrated marketing and communications.
  • 3 years of project management experience, including managing multiple projects concurrently.
What We Offer

The American Heart Association invests in its people. We offer a competitive salary, performance and recognition, benefits, professional development, and work-life harmonization. Join our team and be part of a mission-driven organization that is committed to building a world of longer, healthier lives.



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