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Senior Vice President, Credit Card Acquisitions and Analytics
2 months ago
This is a senior leadership position within the US Personal Banking Analytics organization, reporting to the Head of Cards Prospective Customer Decisioning. The Senior Vice President will be responsible for driving business growth by acquiring new credit card customers through budget, product, offer, pricing, and channel optimization.
Key Responsibilities- Lead product, channel, and offer decisioning and optimization for credit card acquisitions
- Enhance analytics sophistication in Direct Mail channel to determine lead product, offer, contact strategy through targeting, test, and learn
- Lead cross-channel marketing investment optimization through cross-channel synergies and drive marketing efficiencies
- Identify opportunities to enhance value generated and drive growth from operating decisions and articulate incremental P&L impact
- Lead the analytics to deliver profitability and returns KPIs from granular optimization strategies. Be accountable to articulate P&L impact from performance drivers and conduct finance outcome forecasting and tracking
- End-to-end project management to develop strategy, build consensus across cross-functional stakeholders, and implement recommendations
- Collaborate with internal modeling, analytics team. Build cross-functional partnerships with key stakeholders in Marketing, Product, Finance, Risk organization
- Be accountable for audit and control requirements
- Graduate-level degree preferred with background in Statistics, Economics, Business, Operations Research, or similar discipline
- 10+ years working experience in a quantitative field, Financial/Credit Card industry preferred
- Expert proficiency with Credit Card P&L drivers, direct mail acquisitions, and knowledge of financial forecasting
- Strong understanding of the consumer lending market, customer life cycle, and P&L
- Excellent analytical, technical, and/or statistical skills with proven ability to translate large volumes of data
- Working experience with credit bureaus, and targeting prospects as segment of one
- Demonstrated excellent ability to translate business questions into analytical framework to generate meaningful insights
- Demonstrated ability to drive changes and innovation
- Experience working with diverse cross-functional teams
- Strong written and verbal communication/presentation skills
- Firsthand working experience with implementing targeting solutions. Experience working with legal, fair lending, and audit teams
