Director of Marketing Analytics
2 days ago
**Job Title:** Director of Marketing Analytics
Sedgwick is committed to being a great place to work, where passion meets purpose to make a positive impact on the world through the people and organizations we serve.
**Salary Range:** $125,000 - $190,000 per year
We are seeking a Director of Marketing Analytics to join our team in Portland, Oregon. The successful candidate will be responsible for developing and executing a data-led customer strategy roadmap, guiding the strategic planning and execution of marketing campaigns.
About Our Team:
Sedgwick's team is dedicated to creating a culture of caring, flexibility, and time for all the things that are important to our valued colleagues.
Key Responsibilities:
- Establishes Sedgwick's enterprise data foundation for Marketing and GTM function.
- Develops and executes a data-led customer strategy roadmap.
- Formulates, evaluates and implements data governance policies and procedures for assurance that data collected is high quality and in compliance with data privacy regulations.
- Creates code to retrieve and analyze large sets of data on both cloud and on-premises relational databases.
- Presents analysis and insights on customer behavior, market trends, client interactions and competitor activities.
- Examines data for accuracy, quality, and condition using SQL or Python.
- Collaborates with internal IT partners including the Chief Data Office, CIO and Sales to store and access needed data potentially via a standalone marketing database.
Requirements:
- Bachelor's degree in Data Science, Math, Economics, IT, Computer Science, Engineering, Business.
- 8+ years Customer Data Management leadership experience.
- Experience in data analysis/querying software like SQL, Python, Relational Databases, Teradata, Snowflake, and/or Databricks.
- Demonstrated understanding of marketing data needs including linking leads, events, web, programmatic, email and search data.
- Strong analytical abilities with the ability to gather, arrange, organize, and communicate a substantial amount of information with accuracy and attention to detail.
- Expertise in data and analytics.
- Effective written and verbal communication and active listening skills.
- Ability to work in a team environment.
- Ability to standardize data.
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