Marketing Visionary for Cerbo Healthcare Solutions

4 days ago


Portland, Oregon, United States Cerbo Full time
Director of Marketing Job Description

Cerbo, a high-growth healthcare SaaS company, seeks a seasoned Director of Marketing to spearhead our marketing efforts and establish us as leaders in the EHR space for direct primary care, functional medicine, and cash-based clinics.

About Cerbo:

  • We are a cloud-based electronic health records (EHR) and patient portal software system used by thousands of practitioners and patients nationwide.
  • Our team is passionate about providing a great product, operating with integrity, and supporting our clients and team members.

About the Role:

Responsibilities:
  • Strategic Planning:
    • Develop and implement a comprehensive marketing strategy to drive pipeline creation aligned with the company's business objectives.
    • Identify market opportunities, trends, and challenges within the EHR and healthcare technology sectors.
    • Collaborate with executive leadership to set marketing goals, budgets, and key performance indicators (KPIs).
  • Brand Management:
    • Oversee the development and maintenance of the company's brand, ensuring consistency across all marketing channels.
    • Lead initiatives to enhance brand awareness and establish the company as a leader in the EHR industry.
    • Ensure that all marketing materials and activities are clinic-centric and reflect the company's mission and values.
  • Demand Generation:
    • Drive lead generation and customer acquisition strategies through digital marketing, content marketing, events, and other channels.
    • Optimize marketing funnels to increase conversion rates and maximize return on investment (ROI).
    • Leverage data and analytics to refine marketing campaigns and improve performance.
  • Product Marketing:
    • Collaborate with product management and sales teams to develop go-to-market strategies for new and existing EHR products.
    • Create compelling product positioning, messaging, and value propositions tailored to target audiences.
    • Develop and execute product launch plans, including communication strategies and collateral creation.
  • Leadership:
    • Manage relationships with external agencies, vendors, and partners, including design and marketing agency.
    • Ensure alignment between marketing, sales, and product teams to drive cohesive and effective campaigns.
    • Foster a


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