Marketing Visionary for Cerbo Healthcare Solutions
4 days ago
Cerbo, a high-growth healthcare SaaS company, seeks a seasoned Director of Marketing to spearhead our marketing efforts and establish us as leaders in the EHR space for direct primary care, functional medicine, and cash-based clinics.
About Cerbo:
- We are a cloud-based electronic health records (EHR) and patient portal software system used by thousands of practitioners and patients nationwide.
- Our team is passionate about providing a great product, operating with integrity, and supporting our clients and team members.
About the Role:
Responsibilities:- Strategic Planning:
- Develop and implement a comprehensive marketing strategy to drive pipeline creation aligned with the company's business objectives.
- Identify market opportunities, trends, and challenges within the EHR and healthcare technology sectors.
- Collaborate with executive leadership to set marketing goals, budgets, and key performance indicators (KPIs).
- Brand Management:
- Oversee the development and maintenance of the company's brand, ensuring consistency across all marketing channels.
- Lead initiatives to enhance brand awareness and establish the company as a leader in the EHR industry.
- Ensure that all marketing materials and activities are clinic-centric and reflect the company's mission and values.
- Demand Generation:
- Drive lead generation and customer acquisition strategies through digital marketing, content marketing, events, and other channels.
- Optimize marketing funnels to increase conversion rates and maximize return on investment (ROI).
- Leverage data and analytics to refine marketing campaigns and improve performance.
- Product Marketing:
- Collaborate with product management and sales teams to develop go-to-market strategies for new and existing EHR products.
- Create compelling product positioning, messaging, and value propositions tailored to target audiences.
- Develop and execute product launch plans, including communication strategies and collateral creation.
- Leadership:
- Manage relationships with external agencies, vendors, and partners, including design and marketing agency.
- Ensure alignment between marketing, sales, and product teams to drive cohesive and effective campaigns.
- Foster a
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