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Media Campaign Strategist

2 months ago


Nashville, Tennessee, United States Clutch Full time

Position: Paid Media Manager (Search & Social)

Location: Remote (relocation options available)

Compensation: Up to $115,000

Clutch Creative is a dynamic staffing agency dedicated to connecting clients with exceptional talent that drives their business success.

Our candidates choose to work with us because we offer premier opportunities and guide them through their career transitions.

We prioritize integrity, dedication, and a proactive approach—these values define Clutch.

We are on the lookout for a talented and analytical Media Manager to join our client's team. This position demands a thorough understanding of both paid social and paid search advertising platforms, coupled with a proven history of crafting and executing successful campaigns. The ideal candidate will possess strategic insight, a fervor for digital marketing, and a commitment to fostering business growth through impactful media strategies. Experience in an agency setting is essential.

Key Responsibilities:

  • Design and execute comprehensive paid social and paid search strategies that align with overarching marketing goals.
  • Oversee and enhance campaigns across various platforms, including Facebook, Instagram, LinkedIn, Google Ads, and Bing Ads.
  • Perform thorough keyword research and competitive analysis to uncover areas for enhancement.
  • Develop engaging ad copy and visuals that appeal to target demographics.
  • Evaluate campaign performance, analyze metrics, and implement data-driven adjustments to maximize ROI.
  • Monitor and report on key performance indicators, including impressions, clicks, conversions, and cost per acquisition (CPA).
  • Keep abreast of the latest industry trends and platform developments.
  • Collaborate with interdisciplinary teams, including creative, marketing, and sales, to meet campaign objectives.

Qualifications:

  • Bachelor's degree in marketing, advertising, or a related discipline.
  • Minimum of 3 years of experience in paid social and paid search advertising within an agency context.
  • Demonstrated success in managing and optimizing effective campaigns.
  • Strong analytical capabilities and familiarity with data analysis tools.
  • Excellent communication and interpersonal skills.
  • Experience with social media advertising platforms (e.g., Facebook Ads Manager, Instagram Ads, LinkedIn Ads) and search advertising platforms (e.g., Google Ads, Bing Ads).
  • Proficiency in data analytics tools (e.g., Google Analytics, Adobe Analytics).
  • Solid understanding of digital marketing metrics and key performance indicators.

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