Digital Marketing Strategist

4 weeks ago


Charlotte, North Carolina, United States Octapharma Plasma, Inc. Full time
Unlock Your Potential

At Octapharma Plasma, Inc., we're committed to creating life-saving medicines for patients worldwide. As a Search Engine Marketing Specialist, you'll play a crucial role in maximizing our online presence and driving business growth.

Key Responsibilities
  • Lead the ongoing maintenance and optimization of our website to ensure it meets industry standards and provides an excellent user experience.
  • Develop and implement SEO strategies to improve website visibility and organic search rankings.
  • Work towards organic optimization and ROI maximization, including identifying key SEO KPIs such as redirects, click rates, bounce rates, etc.
  • Communicate complex analyses by developing easy-to-use reporting and Microsoft Power BI visualization dashboards.
  • Utilize data analytics tools to track website performance, generate insights, and identify areas for improvement.
  • Analyze and optimize marketing campaigns across multiple channels to maximize ROI.
  • Collaborate with cross-functional teams and external vendors to align marketing efforts and objectives.
  • Stay updated on industry trends, conduct competitor analysis, and recommend strategies for improvement.
What We Offer
  • Formal training and development opportunities
  • Outstanding benefits package, including medical, dental, and vision insurance
  • Health savings account (HSA) and employee assistance program (EAP)
  • Wellness program and 401(k) retirement plan
  • Paid time off and company-paid holidays

We're a growing company with a strong commitment to teamwork, compassion, and expertise. If you're passionate about digital marketing and want to make a meaningful difference in the lives of patients, join our team and apply today



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