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Marketing Operations Leader

2 months ago

Peachtree Corners, Georgia, United States Alogent Full time
Job Overview

Salary: Competitive

Alogent stands at the forefront of delivering innovative item processing, document management, and digital banking solutions tailored for credit unions and banks. With over 25 years of expertise, we pride ourselves on our partnership-driven approach, fostering long-lasting relationships as we adapt to the evolving needs of financial institutions. Our commitment to developing specialized technologies and services harnesses the power of imaging and automation to deliver measurable outcomes. Our aspiration is to be the premier financial technology partner for institutions globally.

We are in search of a proactive and adaptable Marketing Manager with a strong background in marketing operations. This role is crucial for enhancing marketing processes, overseeing marketing technology platforms, and facilitating various marketing initiatives. The ideal candidate will possess a unique combination of analytical abilities, creative insight, and a dedication to achieving marketing excellence.

This position offers a hybrid work model, requiring 2-3 days in the office.

Key Responsibilities:
  • Oversee and refine the marketing technology ecosystem, including platforms such as Salesforce and HubSpot.
  • Design, implement, and sustain marketing workflows along with tracking systems to monitor lead generation and performance across multiple channels, analyze critical metrics, and deliver actionable insights to improve marketing efficiency.
  • Collaborate with various teams to enhance lead tracking processes, ensure data accuracy, and boost operational effectiveness.
  • Stay informed on industry trends and best practices in marketing operations, providing recommendations to elevate our marketing capabilities.
  • Assist in the creation of marketing materials, presentations, and sales support tools across diverse channels, including websites, blogs, social media, email campaigns, whitepapers, and case studies.
  • Support the execution of marketing campaigns, including product launches, events, and lead generation efforts.
  • Conduct research to identify relevant topics, industry trends, and competitive insights to guide content development.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related discipline.
  • 5-7 years of experience in marketing strategy and operations, with 1-3 years in a supervisory capacity.
  • Proficiency in marketing automation tools (e.g., HubSpot, Marketo, Pardot), CRM systems (e.g., Salesforce), and web analytics platforms (e.g., Google Analytics).
  • Experience in enterprise capture software, banking software, financial services, or fintech is highly desirable.
  • Exceptional project management skills, capable of juggling multiple tasks and stakeholders effectively.
  • Analytical mindset with the ability to interpret data, derive insights, and make informed decisions.
  • Strong writing and editing capabilities, adept at tailoring content for diverse audiences and platforms.
  • Creative thinker with a meticulous attention to detail.
  • Excellent communication and interpersonal skills, with the ability to work collaboratively across teams.

Alogent is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, or any other characteristic protected by federal, state, or local laws.

Benefits:
  • Comprehensive benefits package including medical, dental, vision, life, and disability insurance.
  • Robust 401(k) plan with company matching.
  • Generous paid time off (PTO) and holiday schedule.
  • Paid voluntary time off (VTO) day.
  • Wellness initiatives.
  • Monthly educational sessions for professional development.
  • A knowledgeable, high-achieving, and enjoyable team environment.
  • A diverse workplace culture.