Public Relations and Marketing Officer

3 weeks ago


Columbus, Mississippi, United States BankFirst Financial Services Full time

**About the Role:**

We are seeking a highly skilled Public Relations and Marketing Officer to join our team at BankFirst Financial Services. The successful candidate will support the bank's marketing director in developing and executing tactical marketing initiatives, public relations, email campaigns, social media content, and general sales support.

This role will focus on ensuring alignment with the organization's strategic goals, brand guidelines, and compliance requirements. The successful candidate will work closely with various stakeholders, including advertising agencies, strategic partners, and internal teams.

**Key Responsibilities:*

  • Develop and implement various marketing concepts, objectives, materials, advertisements, programs, press releases, and special events.
  • Collaborate with the compliance team to ensure all marketing efforts adhere to Bank policies, laws, and regulations.
  • Oversee the installation, management, and auditing of marketing materials at branches, ensuring timely updates and relevant information.

Requirements:

To be considered for this role, candidates must have a bachelor's degree in marketing, advertising, public relations, or a related field. Experience in social media strategy, engagement, marketing management, and reporting is also essential. A strong understanding of personal computer operations, including word processing, spreadsheets, and database software (e.g., Microsoft Word, Excel, PowerPoint, CRMs) is required.

The estimated salary for this position is **$70,000 - $90,000 per annum**, depending on experience and qualifications.


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