Marketing and Communications Specialist

4 days ago


Columbus, Mississippi, United States BankFirst Financial Services Full time

**Job Overview:**

We are seeking a highly skilled Marketing and Communications Specialist to join our team at BankFirst Financial Services. The ideal candidate will possess excellent communication skills, be proficient in marketing principles, and have the ability to collaborate with various stakeholders.

The successful candidate will support the bank's marketing director in developing and executing tactical marketing initiatives, public relations, email campaigns, social media content, and general sales support. This role will focus on ensuring alignment with the organization's strategic goals, brand guidelines, and compliance requirements.

**Key Responsibilities:*

  • Assist in marketing planning and implementation, including market research, promotions, advertising, and campaign evaluation.
  • Serve as a liaison with advertising agencies and strategic partners to develop and implement various marketing concepts, objectives, materials, advertisements, programs, press releases, and special events.
  • Manage the bank's visual identity, including signs, banners, stationery, literature, and all other branded materials.
  • Oversee the bank's website, social media platforms, and intranet content, ensuring it remains current and engaging.

Requirements:

To be considered for this role, candidates must have a bachelor's degree in marketing, advertising, public relations, or a related field. Experience in social media strategy, engagement, marketing management, and reporting is also essential. A strong understanding of personal computer operations, including word processing, spreadsheets, and database software (e.g., Microsoft Word, Excel, PowerPoint, CRMs) is required.

The estimated salary for this position is **$65,000 - $85,000 per annum**, depending on experience and qualifications.



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