Digital Marketing Manager

3 weeks ago


Columbus, Mississippi, United States BankFirst Financial Services Full time
Job Overview
The Marketing Officer will play a key role in supporting the bank's marketing efforts, working closely with the marketing director and other teams to develop and execute marketing strategies that drive business growth. This position requires strong communication and project management skills, as well as the ability to work effectively in a fast-paced environment.

Key Responsibilities
• Assist in developing and implementing marketing plans, including market research, promotions, advertising, and campaign evaluation.
• Collaborate with advertising agencies and strategic partners to develop and implement various marketing concepts, objectives, materials, advertisements, programs, press releases, and special events.
• Manage the bank's visual identity, including signs, banners, stationery, literature, and all other branded materials.
• Oversee the bank's website, social media platforms, and intranet content, ensuring it remains current and engaging.
• Request and validate targeted lists to ensure data accuracy for marketing initiatives.

Requirements
The ideal candidate should possess:
• A bachelor's degree in marketing, advertising, public relations, or a related field.
• Experience in social media strategy, engagement, marketing management, and reporting.
• 3-5 years of experience in marketing, with financial industry experience being a plus.
• Strong interpersonal skills, with the ability to collaborate, facilitate constructive discussions, and challenge differing viewpoints when necessary.

Compensation and Benefits
We offer a competitive salary range of $60,000 - $80,000 per year, depending on experience.

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