Market Insights Analyst
1 week ago
About Us:
T.
Marzetti Company, a wholly owned subsidiary of Lancaster Colony Corporation (NASDAQ:
LANC), specializes in the production and marketing of distinctive food products for both retail and foodservice sectors.
Our retail brands encompass Marzetti, New York BakeryTM, and Sister Schubert's, along with exclusive licensing agreements for Olive Garden dressings, Chick-fil-A sauces, and Buffalo Wild Wings sauces.
Our foodservice division caters to numerous leading restaurant chains across the United States.Overview:
The Market Insights Analyst plays a pivotal role in delivering analytical support to foster innovative strategies aimed at enhancing our product and retail offerings. This position is tasked with pinpointing market opportunities, scrutinizing trends, and aiding in the creation of new products and methodologies.
The ideal candidate will possess a robust analytical acumen, a fervor for innovation, a keen understanding of consumer behavior, and a passion for the food sector, along with the capability to distill complex data into strategic insights.
Responsibilities:
Data and Trend Analysis
Conduct thorough evaluations utilizing both primary and secondary data sources to discern sales performance, retail trends, consumer preferences, customer feedback, and potential innovation avenues.
Collaborate with the Market Research team to execute consumer studies, including surveys, focus groups, and sensory evaluations.
Interpret consumer insights to inform product development and enhancements.
Remain informed about technological advancements and their relevance in the food sector.
Analytical Reporting
Gather, analyze, and interpret data concerning market trends, consumer behavior, and product performance.
Generate comprehensive reports and presentations to convey insights and recommendations to senior management and stakeholders.
Employ data visualization tools to present intricate data in a clear and actionable format.
Innovation Pipeline Development
Assist in the development and oversight of the innovation pipeline, from ideation through to commercialization.
Work alongside cross-functional teams to brainstorm and assess new product ideas and process enhancements.
Conduct feasibility and risk evaluations for proposed innovations.
Project Management
Support the management of innovation projects, ensuring timely execution and alignment with business objectives.
Monitor project milestones, budgets, and deliverables.
Coordinate with internal teams and external partners to ensure successful project outcomes.
Collaboration and Communication
Engage closely with finance, marketing, R&D, and supply chain teams to ensure seamless integration of new products and processes.
Assist the innovation team with ad-hoc analyses and special projects as required.
Qualifications:
BA/BS Degree in Marketing, Business, or a related field is required.
1-3 years of experience in a marketing analyst, innovation, or similar role, preferably within the food or CPG industry.
Experience with business performance analysis and reporting, specifically IRI Retail Data is preferred.
Proficient in Microsoft Excel and PowerPoint.
Strong analytical and problem-solving skills.
Excellent written and verbal communication skills, with the ability to develop recommendations and narrate a story using data.
Meticulous attention to detail.
Strong project management capabilities with the ability to handle multiple projects concurrently.
Ability to work independently and collaboratively in a dynamic environment.
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