Social Media Coordinator

2 weeks ago


Cambridge, Massachusetts, United States Harvard University Full time
Job Summary

The American Repertory Theater (A.R.T.) at Harvard University is a leading force in the American theater, producing groundbreaking work that is driven by risk-taking and passionate inquiry. The Marketing department is responsible for building brand awareness and driving attendance to performances and other programming, generating more than $5.5 million in annual earned revenue.

Key Responsibilities
  • Coordinate and manage A.R.T.'s social media accounts, collaborating with internal teams and a digital advertising agency to develop and execute marketing and communications strategies.
  • Conduct regular analysis of social media strategies and campaigns, researching new tools and technologies to stay on top of fast-evolving trends.
  • Develop influencer strategy by identifying and cultivating key online influencers to gain wider reach and engagement.
  • Collaborate with internal and external partners to amplify reach and attract new audiences.
  • Participate in person at evening and weekend events, such as opening nights, press nights, receptions, and other special events.
Requirements
  • Five years' relevant work experience, or an equivalent combination of relevant work experience and education beyond high school.
  • Ability to work evenings and weekends for in-person events and occasional crisis communications.
  • Bachelor's degree.
  • Excellent written and verbal communication skills.
  • Experience overseeing a variety of social media channels for highly visible companies and/or non-profit organizations.
  • Superior judgment, sensitivity, and responsiveness to diverse audience feedback.
  • Ability to provide initiative, independent judgment, confidentiality, and creativity in the resolution of complex and sensitive communications challenges.
  • Strong organizational skills with ability to prioritize multiple tasks in a fast-paced environment.
  • Familiarity with the Adobe Creative Suite and video editing software.
Additional Information

This position has a 3-month orientation and review period. The health of our workforce is a priority for Harvard University. With that in mind, we strongly encourage all employees to be up to date on CDC-recommended vaccines.



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