Digital Marketing Strategist
2 weeks ago
Job Title: Digital Marketing Strategist
Job Summary:
We are seeking a highly skilled Digital Marketing Strategist to join our team at Somewhere. As a key member of our digital marketing team, you will be responsible for developing and implementing comprehensive SEO strategies aligned with our broader marketing goals.
Key Responsibilities:
- Conduct in-depth keyword research to identify high-value opportunities for client websites.
- Develop and implement comprehensive SEO strategies aligned with broader marketing goals.
- Analyze competitor landscapes to identify strengths and weaknesses for informed decision-making.
- Stay up-to-date on industry trends and best practices to ensure cutting-edge strategies.
- Perform technical SEO audits to identify and resolve crawl errors, indexing issues, and website speed problems.
- Work with developers to implement technical SEO recommendations for optimal performance.
- Ensure mobile-friendliness and responsiveness across all devices.
- Craft compelling meta descriptions, title tags, and header tags for improved click-through rates and ranking.
- Optimize content for search engines and user experience, leveraging internal linking and semantic markup.
- Identify content opportunities for ranking for high-volume keywords.
- Collaborate with content creators to ensure content aligns with SEO best practices and target keywords.
- Develop and execute effective link-building campaigns to build website authority and trust.
- Secure high-quality backlinks from relevant websites and platforms.
- Monitor and manage online reputation and brand mentions.
- Set clear SEO goals and metrics for success.
- Utilize Google Analytics, Google Search Console, SEMRush, Ahrefs, and other SEO tools to track performance and measure impact.
- Generate insightful reports to stakeholders demonstrating the effectiveness of SEO efforts.
Requirements:
- 3 years of experience as an SEO specialist or similar role.
- Proven track record of success in improving organic search ranking and traffic.
- Deep understanding of Google's SGE updates, EEAT Guidelines, SEO fundamentals, including keyword research, on-page optimization, technical SEO, and link building.
- Proficiency in using SEO tools like SEMrush, Ahrefs, Google Analytics, Google Search Console, and other relevant platforms.
- Experience with troubleshooting technical SEO issues and identifying website performance bottlenecks.
- Excellent communication, collaboration, and presentation skills.
- A data-driven mindset with a passion for continuous learning and staying ahead of the curve.
Nice to Have:
- Experience with content marketing and content creation.
- Familiarity with local SEO strategies.
- Experience with industry-specific SEO best practices.
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