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Automotive Sales Professional

2 months ago

Nashville, Tennessee, United States Sonic Automotive Full time
Job Description

At Sonic Automotive, a leading automotive retailer, you'll find the opportunities, resources, and support you need to grow and develop professionally. Our 100+ dealerships are committed to your success and invested in your future.

Our sales professionals are responsible for selling vehicles and meeting dealership gross profit, volume, and customer satisfaction standards. This position includes four broad areas of activity: personal work habits, prospecting, selling, and follow-up.

Key Responsibilities:
  • Customer Satisfaction: Realize that business is built on customer satisfaction and devote yourself to guarantee satisfaction of customers.
  • Needs Assessment: Determine each customer's vehicle needs by asking questions and listening.
  • Vehicle Demonstration: Demonstrate vehicles (includes test drives).
  • Vehicle Delivery: Deliver vehicles to customers. The delivery process ensures that the customer understands the vehicle's operating features, warranty, and paperwork, and it lays the foundation for customer loyalty.
  • Personal Income Goals: Establish personal income goals that are consistent with dealership standards of productivity and devise a strategy to meet those goals.
  • Reporting: Report to the vehicle Sales Manager regarding objectives, planned activities, reviews, and analyses.
  • Inventory Management: Keep abreast of incoming inventory, features, accessories, etc., and how they benefit customers.
  • Interdepartmental Collaboration: Work with the service department and body shop to ensure that vehicles are reconditioned as expected and on schedule.
  • Training and Development: Attend sales meetings and training offered by the dealership and the manufacturer.
  • Prospect Development: Maintain a prospect development system.
  • Owner Follow-up: Maintain an owner follow-up system that encourages repeat and referral business.
  • Performance Analysis: Review and analyze actions at the end of each day, week, month, and year to determine how to better utilize time and plan more effectively.
  • Industry Knowledge: Understand the terminology of the automobile business and keep abreast of technological changes in the product.
  • Financial Acumen: Know and understand equity and values and be able to explain depreciation to the customer.
  • Regulatory Compliance: Know and understand the federal, state, and local laws which govern retail auto sales.
  • Service Department Introduction: Introduce customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership's service department.
  • Safety and Security: Must follow all company safety policies and procedures, and immediately report any and all accidents to a manager or supervisor.
Requirements:
  • Communication Skills: Ability to read and comprehend instructions and information.
  • Professional Appearance: Professional personal appearance.
  • Sales Performance: Excellent communication skills.
  • Quota Achievement: Ability to sell a minimum quota according to dealership standards.
  • Authorization: Must be authorized to work in the USA.
  • Safe Work Practices: Must perform duties and responsibilities in a safe manner.
  • Pre-Employment Testing: Must be able to demonstrate ability to pass pre-employment testing to include background checks, MVR, drug test, credit report, and valid driver's license.