Demand Generation Manager

3 weeks ago

San Francisco, California, United States Alloy Automation Full time
About the Role

We're seeking a highly skilled Demand Generation Manager to join our team at Alloy Automation. As a key member of our marketing team, you'll be responsible for developing and executing marketing campaigns that drive high-quality pipeline and help us understand what types of messaging resonate with our target audience.

You'll work closely with our sales, customer success, and product teams to execute campaigns across channels, including paid search, advertising, SEO, and SEM. Your goal will be to drive measurable results from campaigns and continually optimize performance to determine future experiments and set aside reasonable marketing budgets.

Key Responsibilities
  • Develop and execute marketing campaigns that drive MQLs and SQLs to fill a significant portion of our pipeline.
  • Identify organic, earned, and paid levers to drive new leads for us.
  • Create tests and models to determine where we can make bets that will drive additional ROI.
  • Lead us to product-channel fit.
  • Manage campaign budgets, analyze past programs, and report on performance for sourced and influenced revenue.
  • Collaborate with the team to establish growth priorities, goals, and targets, and develop creative and tactical plans to deliver on those targets.
  • Flex your creative side and develop monthly and quarterly campaign plans, collaborate with product and content teams to build campaigns across the funnel to acquire new users, new logos, and grow brand awareness.
  • Establish repeatable processes, templates, and best practices for campaign management and growth.
Requirements
  • Strong understanding of our ecosystem and type of audiences that we market to with Alloy Embedded, which are pretty technical like engineering and product.
  • Clear understanding of the B2B marketing funnel and tactics, and channel-level optimization strategies to build engaging customer journeys that lead to conversions.
  • Well-versed across multiple paid media channels, including Google Ads Search, LinkedIn, Twitter, Facebook, YouTube, direct, programmatic, remarketing, and content syndication.
  • Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance, determine future experiments, and set aside reasonable marketing budgets.
  • A ton of experience with martech tools like CDPs, marketing automation, ABM platforms, etc.
About Alloy Automation

We're a rapidly growing company with a mission to automate workflows for top companies like Amazon, Burberry, Murad, etc. We're backed by leading investors, including a16z, Bain Capital, YC, and the founders of brands like Rent the Runway & Italic, Attentive, ShipBob, & Webflow.

We're a diverse and distributed team, working remotely across 6 time zones. We're ambitious, like you, and relentlessly optimistic that we can build this crazy automation tool that will change the way millions of people work once they have their hands on it.

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