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Supply Chain Solutions Marketing Manager

1 month ago

San Francisco, California, United States Anaplan Full time
About Anaplan

Anaplan is a leading provider of cloud-based business planning and analytics solutions. Our platform enables organizations to optimize business decision-making through scenario planning and analysis.

Job Description

We are seeking a highly motivated and experienced Supply Chain Solutions Marketing Manager to join our growing Industry, Solutions, and Product Marketing team. As a key stakeholder, you will contribute to the development and execution of marketing strategies that drive revenue growth and customer acquisition in the supply chain domain.

Key Responsibilities
  • Develop and execute marketing plans to support revenue objectives and customer acquisition in the supply chain domain
  • Partner with the Supply Chain Product team to develop messaging and positioning, build and deliver sales tools, and create compelling content to drive marketing and sales programs
  • Research buyer personas and market trends to identify potential market opportunities and messages for Anaplan's SCM line of business
  • Support sales play launches by building messaging in collaboration with Product and GTM functions, craft marketing plans, and drive partner enablement in collaboration with partner marketing
  • Discover and document complex buying/selling processes involving multiple decision-makers for software and solution purchases and translate that to successful GTM strategies
Requirements
  • 5+ years of related B2B product marketing or pre-sales experience, ideally in enterprise business applications, cloud platforms, analytics, planning technology, supply chain planning/execution, and AI/ML
  • Content creation and strategic messaging skills, including a showcase of work delivered elsewhere
  • Proven capability to influence senior executives and purchasing stakeholders with messaging and content
  • Demonstrable GTM/launch experience
  • High energy, creativity, and can-do attitude, agility, ability to manage multiple priorities, and bias-for-action with exemplary results
  • Strong analysis and communication skills in writing and content development
Our Commitment to Diversity, Equity, Inclusion, and Belonging

Anaplan is committed to building a diverse, equitable, and inclusive workplace where all employees feel valued and respected. We believe in hiring and working with individuals who are passionate about creating a culture of belonging and are committed to making a positive impact in the communities we serve.