Influencer Marketing Strategist
2 weeks ago
We are seeking a highly skilled and experienced Senior Influencer Marketing Specialist to join our team at FlutterHabit. As a key member of our marketing department, you will play a pivotal role in driving our brand's growth through strategic influencer outreach, relationship-building, and scaling our affiliate programs.
Key Responsibilities- Influencer Outreach and Engagement: Identify and engage with relevant influencers in the beauty and lifestyle niche to foster brand partnerships.
- Relationship Management: Develop and maintain strong relationships with influencers to secure ongoing collaborations.
- Campaign Coordination: Lead and coordinate influencer campaigns to promote FlutterHabit products and enhance brand awareness.
- Personalized Gifting: Curate and manage personalized gifting for top influencers to strengthen relationships and loyalty.
- PR Mailers Execution: Collaborate with the Senior Influencer Marketing Manager and Operations Team to execute PR mailers, ensuring timely campaign deployment.
- Marketing Campaigns: Assist in planning and executing comprehensive marketing campaigns, including product launches and promotions.
- Seamless Coordination: Work closely with internal teams and external partners to ensure flawless campaign delivery.
- Performance Analysis: Monitor and analyze the performance of influencer campaigns, utilizing data to optimize future strategies.
- Industry Trends and Competitor Analysis: Stay informed about industry trends and competitor activities to identify growth and innovation opportunities.
- Social Media Collaboration: Partner with the Social Media team to assist with influencer social activations and engagements.
- Educational Background: Bachelor's degree in Marketing, Communications, or a related field (preferred).
- Experience: Minimum of 2 years of experience working with influencers in a marketing capacity.
- Communication Skills: Strong written and verbal communication skills.
- Influencer Marketing Expertise: Proven understanding and experience in the influencer marketing landscape.
- Creative Mindset: Passionate about beauty and social media marketing with a creative approach.
- Technical Proficiency: Familiarity with social media platforms and content creation tools (e.g., TikTok, TikTok Shop, Instagram, Canva, Adobe Creative Suite).
- Time Management: Exceptional time management skills with the ability to remain proactive and ensure stakeholders meet deliverables for launches.
- Team Collaboration: Ability to work both independently and collaboratively in a fast-paced environment.
- Analytical Skills: Strong ability to analyze data and derive actionable insights to optimize campaigns.
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