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Lead Product Marketing Strategist

2 months ago

San Francisco, California, United States Patch Full time
About Patch
A sustainable future relies on innovative climate solutions, which require substantial funding to achieve scalability. Carbon credits represent a robust financial mechanism capable of propelling climate solutions to unprecedented levels.
Patch integrates advanced technology with expertise in carbon markets to assist organizations in developing and implementing their carbon credit strategies.

Our platform aids buyers in defining or refining their approach to the voluntary carbon market, enabling them to achieve their objectives through high-integrity projects.

We have successfully supported numerous organizations in reaching their sustainability targets while accelerating climate initiatives.
About the Position
Product Marketers at Patch play a crucial role in defining our market presence.

We navigate seamlessly between high-level strategic planning and the intricate details of execution to ensure alignment and optimization of our product, marketing, and sales efforts to meet customer needs.

We are seeking a Product Marketing Lead who will elevate Patch's sales enablement efforts, empowering our expanding Go to Market Team to amplify climate impact in a swiftly changing market.

This individual will also be responsible for designing and executing go-to-market strategies for new products and services.

The Product Marketing Lead will collaborate with a small team of seasoned product marketers, working cross-functionally with Marketing, Product, GTM, and Policy teams to advance our business objectives.


Key Responsibilities:


Develop and implement a premier sales enablement program, ensuring the Go to Market team is equipped with clear messaging, effective playbooks, and high-quality materials.

Serve as the Product Marketing owner for sales enablement initiatives, collaborating with GTM Leads and Operations peers to drive adoption and assess the program's success.

Create go-to-market strategies for Patch's products, services, and customer segments, working collaboratively to bring these strategies to fruition.

Formulate positioning and messaging based on market insights, customer research, and a deep understanding of climate and product dynamics.

Gain a comprehensive understanding of our ideal customer profiles to inform product, marketing, and sales strategies.

Identify and craft compelling customer narratives that highlight our offerings and motivate more organizations to engage in climate action.

Work closely with experienced professionals in the climate and technology sectors across Marketing, Product, Policy, and Go to Market teams.

Who You Are:
A seasoned expert. You possess over 5 years of experience in product marketing and/or sales enablement roles.

You have a proven track record of driving successful product launches, campaigns, enablement programs, and strategic development in a high-growth B2B Marketplace or SaaS environment.

A sales team collaborator.

You understand how to distill essential messages and tools for a busy sales team, creating feedback mechanisms that ensure marketing content aligns with market realities.

A skilled storyteller.

You excel at synthesizing extensive information into key points and transforming it into actionable narratives.

A dedicated builder. You are persistent, resourceful, and adaptable, with a high adversity quotient and a commitment to lifelong learning.
An attentive listener. You have a knack for understanding and empathizing with customer challenges, crafting compelling value propositions for diverse audiences.
An optimistic advocate. You are passionate about climate initiatives and believe in your ability to drive change.

You are open to working from the office a few days a week.


Why Patch:


Collaborate with a talented team in the climate technology sector.
Competitive compensation and meaningful equity.
Monthly wellness stipend for mental and physical health.
Flexible vacation policy.
Generous parental leave policy.
Commitment to Diversity: Patch is dedicated to a policy of Equal Employment Opportunity and will not discriminate against any applicant, candidate, or employee based on race, color, religion, creed, national origin, sex, gender, gender identity, gender expression, sexual orientation, age, physical or mental disability, medical condition, marital status, military or veteran status, genetic information, or any other legally recognized protected basis under applicable laws.

If an offer is extended, it may be contingent upon the successful completion of a background check, conducted in accordance with applicable laws.


Compensation Range:
$140K - $190K
Location: San Francisco
Type: Full time
Department: Marketing
Compensation: San Francisco Based Employees
Estimated Salary: $140K – $190K

  • Offers Equity: Full-time employees will also be eligible for equity and insurance. Actual compensation packages are based on various factors unique to each candidate, including demonstrated skill set, years and depth of relevant experience, location, and role-dependent factors.