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Growth Marketing Manager, Business Networking

2 months ago

Irvine California, United States TP-Link Systems Inc. Full time
About TP-Link Systems Inc.

TP-Link Systems Inc. is a leading provider of networking solutions, continuously developing new products and technologies that transform the way people connect. Our networking expertise uniquely positions us as a leader in emerging technologies that improve our everyday lives.

Job Summary

We are seeking a dynamic and experienced Growth Marketing Manager to drive messaging optimization, customer acquisition, engagement, and retention across our product lines. As a key member of the B2B marketing team, you will develop and execute data-driven strategies to optimize the customer journey, maximize revenue growth, and strengthen TP-Link's market presence in the networking industry.

Key Responsibilities
  • Conduct customer research, market research, and competitive analysis to identify key target audiences and develop tailored messaging and positioning strategies for B2B networking business.
  • Develop and execute comprehensive growth marketing strategies to acquire, activate, and retain customers across TP-Link's product portfolio.
  • Lead cross-functional teams to plan and execute integrated marketing campaigns across various channels, including digital advertising, email marketing, social media, and content marketing.
  • Utilize data analytics and performance metrics to measure and optimize campaign effectiveness, identify opportunities for improvement, and drive continuous growth.
  • Collaborate with product management and sales teams to align marketing initiatives with product launches, promotions, and sales objectives.
  • Manage marketing budgets, allocate resources effectively, and optimize marketing spend to achieve maximum ROI and revenue growth.
Requirements
  • BA/BS degree in marketing/engineering or in a related field.
  • 3+ years of experience in growth marketing, B2B marketing, or related roles with technical background in networking solutions.
  • Proven track record of developing and executing successful growth marketing strategies that drive customer acquisition, engagement, and retention.
  • Experience with Paid Ad, marketing automation platforms, CRM systems, and email marketing tools.
  • Excellent communication and collaboration skills, with the ability to influence cross-functional teams and stakeholders.
  • Strategic thinker with a results-driven mindset and a passion for driving business growth through innovative marketing initiatives.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Leadership experience, with a demonstrated ability to mentor and develop team members to achieve their full potential.
What We Offer

Salary: $100K - $125K DOE with Bonus potential

We are committed to diversity and equal opportunities. TP-Link Systems Inc. is an Equal Opportunity and Affirmative Action Employer M/F/D/V.