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Event Marketing Specialist

2 months ago

Somerville, Massachusetts, United States Formlabs Full time

To transform an industry, assembling the finest team is essential. Join Formlabs if you aspire to deliver innovative professional 3D printing solutions to designers, engineers, researchers, and artists globally.

Our field marketing events are among the most effective acquisition channels for Formlabs, experiencing annual growth and yielding exceptional results that contribute significantly to revenue. We seek a dedicated individual to plan, coordinate, and execute events aimed at generating new leads and nurturing existing opportunities while enhancing Formlabs' brand visibility within the established 3D printing sector and beyond.

Formlabs is currently in search of an Event Marketing Specialist to bolster our North American operations. You will take charge of Formlabs' event marketing strategy in the region, which encompasses trade show planning and execution, event logistics oversight, securing speaking engagements at pivotal industry gatherings, and implementing marketing initiatives tied to these events. You will oversee approximately 40 events with booth dimensions ranging from 10 x 10 to 50 x 30 feet.

A successful candidate will possess a proven history of organizing and managing trade shows while demonstrating ROI through effective event marketing strategies and tactics.

Key Responsibilities:

  • Collaborate with sales and marketing leadership, along with regional marketing managers, to formulate event strategies and objectives; spearhead initiatives aimed at achieving goals related to lead generation, brand awareness, and customer advocacy.
  • Direct Formlabs' event and trade show strategy, which includes identifying significant events, coordinating pre- and post-show communications, managing event attendance and booth staffing, and conducting internal team training (elevator pitches, demonstrations, etc.).
  • Oversee the budget and expenditures for all North American events.
  • Coordinate and staff events for both Formlabs-hosted and collaborative events with partners.
  • Negotiate and finalize contracts for both large- and small-scale events.
  • Engage with event-related vendors and contractors to secure necessary services.
  • Drive marketing-influenced pipeline and generate marketing-qualified leads at events.
  • Establish relationships with Formlabs customers, partners, and prospects during events.
  • Work closely with the in-house design team to ensure event displays accurately reflect the Formlabs brand.
  • Manage the ordering and tracking of event materials, including promotional items and collateral.
Qualifications:
  • Bachelor's degree in Marketing or a related field.
  • 5+ years of experience in event marketing.
  • Strong project management capabilities.
  • Demonstrated experience in executing trade shows and event marketing initiatives, including planning, execution, and reporting.
  • Experience collaborating with sales teams.
  • Highly organized with the ability to manage resources, budgets, and on-site personnel effectively.
  • Excellent communication skills, both written and verbal.
  • Capable of managing multiple projects simultaneously under tight deadlines.
  • Creative, innovative, and able to think outside the box.
  • Data-driven with the ability to derive insights from complex marketing data.
  • Confident with a friendly and dynamic personality.
Preferred Skills:
  • Experience in Demand Generation.
Benefits:
  • Robust equity program to build future wealth through RSUs.
  • Comprehensive healthcare coverage (Medical, Dental, Vision).
  • Low-cost fund options in our 401K and access to advisors.
  • Generous paid Parental Leave.
  • Tenure-based paid Sabbatical Leave.
  • Flexible Out of Office Plan.
  • Ample on-site parking & pre-tax commuter benefits.
  • Healthy on-site lunches, snacks, beverages, & treats.
  • Regular sponsored professional development opportunities.
  • Many opt-in culture events across our diverse community.
  • And of course... unlimited 3D prints.
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Even if you don't meet every requirement, but see yourself contributing, we encourage you to apply. Help us cultivate an inclusive community that will revolutionize the 3D printing landscape.