Full-time Marketing Database Analyst
4 weeks ago
Job Summary:
A Marketing Database Analyst is needed to play a key role in shaping marketing strategies across a range of programs and products at Arizona Public Service Company.
The successful candidate will be instrumental in the development and execution of targeted marketing campaigns, working closely with program managers and segment managers to establish guidelines on contact frequency, control groups, and contact mix to maximize impact.
Key Responsibilities:
- Develop and implement direct marketing contact strategies
- Create lead lists for all direct marketing initiatives
- Set up and maintain marketing performance tracking and reporting standards
- Design and conduct market tests to evaluate the success of direct and mass marketing initiatives
- Conduct statistical analyses and use predictive modeling tools to enhance campaign effectiveness
Requirements:
- Degree in Business, Marketing, or Statistics with a minimum 5 years experience in campaign target marketing, planning, design, testing, execution, management, and tracking
- Experience with Marketing, campaign tracking, statistical modeling, and analytical reporting tools
- Strategic thinker with effective interpersonal, communication, presentation, and writing skills
Working Conditions:
This position may require access to and/or use of information subject to control under the Department of Energy's Part 810 Regulations, the Export Administration Regulations, or the International Traffic in Arms Regulations.
Pinnacle West Capital Corporation and its subsidiaries and affiliates maintain a continuing policy of nondiscrimination in employment.
This policy of nondiscrimination shall include, but not be limited to, recruiting, hiring, promoting, compensating, reassigning, demoting, transferring, laying off, recalling, terminating employment, and training for all positions without regard to race, color, religion, disability, age, national origin, gender, gender identity, sexual orientation, marital status, protected veteran status, or any other classification or characteristic protected by law.
This position is not required to be performed at a specific APS facility as long as adequate technology and a solid ergonomic set up are present.
The employee prefers to work most of the time from an APS facility.
Employees in Flex roles are required to reside in Arizona (or NM for Four Corners-based employees).
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