Creative Marketing Writer

1 week ago


Utica, New York, United States NBT Bancorp Inc. Full time

Position Overview:

The Marketing Content Specialist plays a pivotal role in crafting innovative and effective marketing materials. This individual will be responsible for producing engaging content that resonates with our target audience across various platforms, including websites, social media, and other marketing channels.

Key Responsibilities:

  • Develop and create compelling marketing content that aligns with NBT Bancorp Inc.'s brand voice and messaging.
  • Collaborate with the marketing team to strategize and implement content plans that enhance brand visibility and customer engagement.
  • Utilize SEO best practices to optimize content for search engines, ensuring maximum reach and effectiveness.
  • Conduct thorough research on industry trends and consumer behavior to inform content creation.
  • Manage content calendars and ensure timely delivery of marketing materials across all channels.
  • Engage in creative brainstorming sessions to generate innovative ideas for marketing campaigns.
  • Proofread and edit content to maintain high standards of quality and consistency.

Qualifications:

  • Bachelor's degree in English, Creative Writing, Marketing, Communications, or a related field.
  • A minimum of three years of experience in content writing, editing, and proofreading across various media.
  • Strong understanding of SEO principles and content marketing strategies.
  • Exceptional writing and verbal communication skills.
  • Ability to adapt writing style to suit different audiences and platforms.
  • Detail-oriented with excellent proofreading abilities.
  • Proficient in managing multiple projects in a fast-paced environment.

Physical Requirements:

  • Ability to communicate effectively with internal and external stakeholders.
  • Primarily stationary role with minimal physical exertion.


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