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Market Research Analyst

2 months ago

Cherry Hill, New Jersey, United States CMI Media Group Full time
About the Role

CMI Media Group is seeking a highly skilled Market Research Analyst to join our team. As a Market Research Analyst, you will play a key role in assisting in the day-to-day execution of projects, as well as analysis and insight generation of research data across multiple segments, audiences, and data sets.

Key Responsibilities
  • Survey Design and Implementation: Assist in designing surveys with input from other team members and stakeholders, including researching the brand and market for relevant information.
  • Project Management: Assist with the projects including monitoring completed interviews by quotas, managing email deployments and honoraria payments, and getting pricing from vendors for research projects.
  • Statistical Analysis: Assist in and make suggestions for decisions and direction on survey design and statistical analysis.
  • Data Collection and Analysis: Logistical oversight of all qualitative and quantitative data collection including sampling management, honoraria management, and data analysis.
  • Data Quality Control: Ability to manage survey responses to ensure clean data needed for analysis, and responsibly weight data by preselected demographic variables.
  • Sample Management: Suggest edits to and implement sample plans and pull sample as needed from internal databases.
  • Vendor Management: Establish and maintain relationships with 3rd party vendors such as physician panels, patient panels, online qualitative partners, programming partners, internal clients within agency, and any other data partners.
  • Partnership Development: Seek out new partners that can expand our access to potential study participants.
  • Reporting and Presentation: Assist in PowerPoint report creation, including data visualizations.
  • Collaboration and Communication: Collaborate with internal teams to interpret results, create PowerPoint presentations of findings, and align on strategic recommendations for our clients.
  • Secondary Research: Assist or lead searching secondary data sources for additional audience insights.
  • Insight Generation: Ability to identify relevant insights from custom research, secondary data, syndicated research and qualitative insights.
  • Strategic Recommendations: Collaborate with cross-functional agency teams, including Communications Planning, Media, and more, to provide audience data and insights that inform brand strategy and planning.
  • Agility and Adaptability: Agile working style - quick, efficient, and ability to pivot based on changing priorities.
  • Technical Skills: Ability to program in both SPSS and SAS. A basic knowledge of Qualtrics and Tableau are a plus.
  • Statistical Analysis Techniques: Ability to use statistical analysis techniques such as Gap Analysis, Max Diff, Driver Analysis, TURF, etc. and effectively communicate what the findings mean for our clients.
Requirements
  • Experience: Minimum of two years' experience with quantitative data analysis and reporting of results.
  • Qualitative Research: Minimum one year helping to develop questionnaires and conducting quantitative primary market research.
  • Analytical Abilities: Strong analytical abilities.
  • Qualitative Data Synthesis: Experience / ability to synthesize qualitative data.
  • Industry Knowledge: Knowledge of pharma, medical device, and/or Healthcare Industry a plus.
  • Agency Experience: Agency experience, a plus.
  • Statistical Methods: Knowledge of mid-level statistical methods.
  • Software Skills: Working knowledge of application software such as SAS and/or SPSS.
  • Survey Software: Working knowledge of survey software tools, such as Qualtrics.
  • Microsoft Office: Proficiency in Microsoft Excel for data manipulation and reporting.
  • Communication Skills: Excellent communication skills.
  • Teamwork and Adaptability: Ability to work as a team and independently.
  • Passion for Learning: Passion to learn and grow within the agency.