Territory Sales Leader
2 weeks ago
The position of Sales Operations Manager at Frank Beverage Group entails working closely with sales personnel and distributors to enhance sales performance and optimize product visibility across designated regions.
Key Responsibilities:
- Develop and nurture relationships with major clients in both retail and hospitality sectors to elevate brand visibility and drive sales within the assigned territory.
- Increase distribution within specified trade channels by setting performance benchmarks and visiting clients independently or alongside sales representatives.
- Oversee a team of sales professionals, including merchandising staff.
- Offer support, training, and motivation to sales personnel to meet monthly objectives, quarterly sales targets, and distribution benchmarks.
- Evaluate monthly objectives to pinpoint opportunities, identify underperforming accounts, or recognize potential distribution challenges.
- Design and implement localized brand initiatives as necessary.
- Achieve set distribution and sales volume targets within the sales region.
- Implement brand marketing strategies effectively.
- Conduct sales meetings and product demonstrations.
- Maintain regular communication with the sales team.
- Collaborate with supplier representatives to fulfill shared objectives.
- Stay informed about the product range and promotional activities.
- Manage expenses in accordance with the established budget.
- Participate in shelf resets and merchandising efforts.
- Organize and conduct training sessions for staff at key accounts.
- Coordinate special events within the assigned territory.
- Attend promotional activities as required.
- Carry out additional duties as assigned.
Qualifications:
Education and Experience:
- A Bachelor's degree in a relevant field is preferred.
- Previous sales experience in the beverage sector, whether in retail or hospitality, is highly valued.
- Management experience is advantageous.
- Familiarity with shelf management practices is beneficial.
Skills and Abilities:
- Ability to prioritize tasks effectively and work autonomously.
- Results-oriented, adaptable to change, and capable of managing complexity.
- Proficient in Microsoft Office applications.
- Proactive, dynamic, and capable of delivering engaging sales presentations.
- Skilled in coaching, motivational strategies, and influence.
- Strong analytical and strategic thinking capabilities.
Other Requirements:
- Possession of a valid driver's license, reliable transportation, and appropriate insurance.
- Required liquor salespersons permit.
- Any additional necessary permits or licenses must be obtained and maintained.
- Availability to work evenings, weekends, and holidays as needed.
Physical Demands:
- Able to lift up to 40 pounds regularly and up to 160 pounds occasionally.
- Capable of crouching, reaching, and grasping.
- Comfortable sitting in a vehicle for extended periods.
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