Cybersecurity Risk Management Marketing Strategist

3 days ago

San Francisco, California, United States VISO TRUST Full time
About VISO TRUST

VISO TRUST is a pioneering SaaS third-party cyber risk management platform that empowers modern companies to make informed risk decisions at the speed of business. Our platform delivers the security intelligence needed to assess and mitigate the risks associated with third-party relationships, ensuring the security and trust of our customers.

About This Role

We are seeking a highly skilled and strategic Principal Growth Marketing Manager to lead our marketing efforts and drive growth in the cybersecurity risk management space. As a key member of our team, you will play a critical role in shaping our marketing strategy, executing high-impact campaigns, and building our brand as a leader in the industry.

Key Responsibilities
  • Marketing Strategy & Execution: Develop and execute a comprehensive marketing plan that aligns with our business goals, including building the marketing function from scratch, overseeing brand strategy, lead generation, and digital marketing campaigns.
  • Demand Generation & Growth: Own demand generation initiatives, utilizing digital marketing channels such as SEO, SEM, paid media, email marketing, and account-based marketing (ABM) to generate high-quality leads and drive pipeline growth.
  • Positioning & Messaging: Craft compelling positioning, value propositions, and messaging that resonates with our target buyer personas (CISOs, risk management professionals, etc.). Ensure these narratives are reflected in all marketing and sales efforts, establishing clear differentiation in the cybersecurity market.
  • Content Marketing & Thought Leadership: Own the development of content and thought leadership strategies, creating resources such as whitepapers, blogs, case studies, webinars, and more. Position the company as an industry leader by telling compelling stories that drive awareness and trust.
  • Product Launches & Sales Enablement: Partner with the product, customer success, and sales teams to successfully launch new features and products. Develop sales enablement materials such as solution briefs, pitch decks, and technical guides that empower the sales team to effectively sell to key customer segments.
Requirements
  • 7+ years of marketing experience in B2B SaaS, ideally within the cybersecurity, compliance, or risk management space.
  • Proven track record in demand generation and growth marketing, with a deep understanding of performance marketing channels, ABM, and SEO/SEM strategies.
  • Experience building a marketing function in an early-stage startup with a lean team, including both strategy development and hands-on execution.
  • Expertise in crafting positioning and messaging for technical, complex products targeted at sophisticated buyers (e.g., CISOs, risk professionals).
  • Strong content marketing and thought leadership experience, with the ability to create high-quality content and build the company's credibility in the industry.
  • Ability to analyze data, measure marketing impact, and optimize campaigns for growth.
  • Exceptional communication and collaboration skills to work effectively with cross-functional teams.
  • Prior experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms (e.g., Hubspot).
  • Passionate about cybersecurity and its challenges, with the ability to deeply understand the customer's needs.
Bonus Points
  • Experience in cybersecurity or privacy markets.
  • Background in journalism, technical writing, or industry analysis.

We offer a competitive compensation package, including salary, equity, and a comprehensive benefits package. Our benefits include medical, dental, vision, disability, life, and AD&D insurance for employees and dependents without employee contributions. We also offer HSA/FSA options, 401k, gym membership, unlimited PTO, 18 paid holidays per calendar year, a communications stipend, on-hours social events, and opportunities for training and growth.

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