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Product Marketing Manager
1 month ago
We are seeking a highly skilled Product Marketing Manager to join our team in LA/OC. As a key member of our marketing team, you will be responsible for developing and executing product marketing strategies that drive business growth and brand awareness.
Key Responsibilities:- Conceptualize and develop new product ideas through collaboration with cross-functional teams and external partners.
- Lead the briefing process for new product launches, ensuring clear communication and timely submissions.
- Work closely with R&D, Sourcing, and Operations to ensure timely submissions, approvals, and testing.
- Develop and maintain budgets, product volume forecasts, and Cost of Goods targets.
- Collaborate with the Brand Marketing team to ensure cohesive product presentation and packaging execution.
- Responsible for timely delivery of samples for retailer meetings, PR events, and advertising.
- Develop and maintain pricing strategy for North America (US and Canada).
- Ensure brand message and product benefit points of difference are reflected in packaging copy and design.
- Evaluate competitive new products and present comprehensive analysis.
- Conduct product post-launch analyses for SKU rationalization and product assortment strategy.
- Present at internal sales and external retailer meetings.
- Travel to factories and outside vendors for development and approval of new product concepts.
- Field products and concepts through market research and solicit sales feedback.
- Manage, coach, and develop product marketing talent.
- Bachelor's degree in marketing or related field.
- Minimum of 4 years of cosmetic industry product marketing work experience. Color Cosmetic experience a must.
- MUST LIVE IN SOCAL NOW.