Director of Business Development
16 hours ago
The Director of Business Development will play a key role in driving growth and partnerships for Maryland Wellness. This individual will collaborate with staff and external representatives to build and sustain positive relationships with partnering agencies and the organization.
This role will develop strategies to raise awareness and implement initiatives supporting the organization's mission and services through training, branding, marketing, networking, and outreach. The goal is to grow the client referral base, foster collaboration of resources, and support efforts to grow the organization as a whole.
The Director of Community Relations will promote a positive reputation, ensuring that the organization respects the diverse populations and cultures of the communities it serves.
Key Responsibilities- Develop a strong understanding of the current and potential geographies served by Maryland Wellness, including demographics, partners, referral sources, talent pool, and competitors.
- Advise leadership on growth opportunities, including geographics, partners, acquisition targets, and service lines.
- Grow awareness and burnish the reputation of Maryland Wellness through events, marketing and branding efforts, sponsorships, web and social media presence, and networking with partners in the mental health space.
- Develop, or supervise the development of, marketing materials (print and online) for optimal representation of the organization.
- Identify key partnership opportunities and referral sources, and build and maintain strong relationships with these.
- Understand market, legislative, and regulatory trends to guide strategic planning and client acquisition and retention.
- Utilize CRM tools to maximize understanding of referral sources and management of the Outreach team.
- Support development and implementation of organization's and department's strategic plan and goals; review and manage key performance indicators (KPI's).
- Educate and encourage internal stakeholders to become brand ambassadors for the organization.
- Lead and manage a team toward all of the above objectives, inclusive of selection, hiring, firing, coaching, counseling, alignment and engagement.
- Contribute to company-wide efforts to comply with various Accrediting bodies (such as CARF), and to government procedures and regulations (e.g. Partner surveys).
- Other tasks as needed to help improve operational workflows, increase brand and service awareness within and outside of the organization to help grow the business.
- Exceptional interpersonal skills to effectively build relationships with individuals of all ages, ethnicity, education, and work experience.
- Ability to effectively engage internal staff and external agencies.
- Respect for individual differences and multicultural diversity.
- Maintains confidentiality and all regulations regarding HIPAA and 42 CFR Part 2.
- Exhibits professionalism and a friendly demeanor, and is a positive representative of the company.
- Exceptional written skills, including the ability to create and edit content.
- Exceptional communication skills, including the ability to speak to a variety of audiences using a variety of platforms.
- Proficiency in social media, websites, and other online platforms.
- Comfort with computers and technology, particularly in regards to various methods of communication.
- Strong organizational skills to manage multiple tasks.
- Reliable, ethical, and honest work ethic.
- Working knowledge of the mental health and addictions field.
- Proven growth/networking track record. Minimum of 3 years experience in Community Outreach and Business Development required. Understanding of the field of mental health and addictions preferred.
- CPR and First Aid Certified (or willing to obtain)
- Regularly walk, stand or stoop
- Occasionally lift, carry, push, pull or otherwise move objects weighing up to 25 pounds
- Ability to sit and use a computer for long periods of time.
- Manual and physical dexterity needed to operate a computer keyboard and handle paper documents.
- Sufficient near vision ability to read information appearing on computer display screens, in hand-written forms, and printed on paper.
- Adequate hearing and verbal abilities to communicate effectively in person and by telephone.
- Work is performed in various locations throughout the community. Work requires ability to travel to various locations within the areas serviced.
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