Strategic Marketing Automation Leader
3 weeks ago
Marketing Automation Strategy Lead
At TEPHRA, we're seeking a seasoned Marketing Automation expert to drive our strategy and engage with CMOs. As a key member of our team, you'll be responsible for developing new offerings and strategies around Marketing Automation services.
Key Responsibilities:
- Develop and execute Marketing Automation strategies to drive business growth.
- Enable our sales team to sell Marketing Automation services by providing strategic guidance and support.
- Define, lead, and support the execution of Marketing Automation engagements, ensuring successful project delivery.
- Provide thought leadership to our customers on new-age marketing solutions, establishing TEPHRA as a trusted advisor in the Marketing Automation space.
- Collaborate with our global sales team to develop strategies and collateral to sell Marketing Automation services.
- Grow a team with strong competency and capabilities to service customers in the Marketing Automation domain.
- Establish relationships with industry-leading product and platform vendors in the Marketing Automation space.
- Analyze industry trends, competitive threats, expansion opportunities, and internal performance to inform our Marketing Automation strategy.
- Publish whitepapers, point of views, and speak at industry events to promote the TEPHRA brand in Marketing Automation through thought leadership.
- Partner and co-innovate with our customers starting at the idea stage to deliver Marketing Automation experiences that connect our customers' brands to their customers, employees, and partners.
- Drive innovation in Marketing Automation both within the unit and with customers.
Qualifications:
- Bachelor's degree in a related field.
- At least 10 years of relevant experience.
- Proven track record of delivering keynotes to CMO audiences.
- Published articles/blogs on Marketing Automation.
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