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TikTok Shop US Central CRM Team Lead
2 months ago
The TikTok Shop US Central CRM team is seeking an experienced team leader to oversee the centralization of CRM resources and develop comprehensive outreach strategies. This role requires a strong background in CRM and email marketing, as well as proven managerial skills.
Responsibilities- Oversee the centralization of CRM resources to ensure a unified and effective operation across various TikTok Shop functions with quality control.
- Strategically develop and implement comprehensive outreach strategies, including lifecycle marketing, retargeting, sequencing, a/b testing, calendaring, and automated communications.
- Lead cross-functional collaborations with Product, Data, Category, Strategy, legal, PR, and Creative teams to integrate and optimize CRM initiatives.
- Champion the advancement of CRM capabilities by integrating the latest e-commerce trends and technologies into team practices.
- Design and refine a robust CRM dashboard and data tracking mechanisms to accurately measure performance and identify optimal communication cadence.
- Develop standardized CRM guidelines and intake processes to prevent customer outreach fatigue and maintain TikTok Shop's brand identity through consistent and strategic outbound communication.
- Provide leadership and direction to the CRM team, encouraging professional growth, innovation, and adherence to best practices.
- 5+ years of experience in CRM or data-driven marketing, with at least 2 years in a managerial role specifically overseeing email marketing strategies for a marketplace platform or brand.
- Exceptional analytical skills with experience in setting up and analyzing CRM metrics to drive business decisions and improve customer activation and sales.
- Strategic acumen with a proven track record of designing and executing comprehensive channel strategies and content roadmaps.
- Demonstrated ability to work with home-grown tools and familiarity with leading CRM software.
