B2G Field Marketing Manager Leader

3 weeks ago


Reston, Virginia, United States Government Business Results Full time
Job Description

**Job Summary:** We are seeking an experienced Group Marketing Manager to lead our team of B2G Marketing Managers.

As a Group Marketing Manager at Government Business Results, you will lead our experienced team of B2G marketers and contribute to campaign development from audience identification and messaging to activity and execution. You will work closely with client sales, marketing, and strategy teams to understand their business strategy and develop marketing plans that achieve targeted goals.

About the Role

The ideal candidate has solid B2G field marketing and demand generation experience, with at least 5 years of working side-by-side with quota-driven technology sales teams. They should be comfortable with modern technology, have a deep understanding of a marketer's role in building a sales pipeline, and a proven track record in annual recurring revenue (ARR) models.

The successful candidate will manage, mentor the team to use the full complement of marketing tactics against the GovBuyer's JourneyTM, measure it all with solid ROI and metrics, and occasionally play the role of team-mate on high-profile client projects and initiatives.

Key Responsibilities:*

  • Lead a team of experienced B2G Marketing Managers, ensuring they meet their KPIs and develop professionally
  • Develop, implement, and manage marketing campaigns tailored to meet specific sales and marketing objectives. This includes practical experience with time-bound, metrics-driven, demand-generation programs
  • Analyze and report progress against campaign goals and report on the ROI of activities
  • Plan, manage, and execute marketing events
  • Serve as the marketing point-of-contact on cross-functional teams for various projects and initiatives

What We Offer:

  • A competitive salary range of $120,000 - $150,000 per annum, depending on experience
  • A dynamic and collaborative work environment
  • Opportunities for professional growth and development
  • A comprehensive benefits package, including health insurance, retirement plan, and paid time off


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